Friday, 24 December 2010

The Power of Forums in the Online World

SEO Services - The Power of Forums

A forum represents an online community; a collection of thoughts, views and ideas. Online forums are often overlooked in favour of its trendy counterpart: social media. The forum is a powerful business tool and is definitely here to stay.

Forums are everywhere and for everyone. Even the most specialised niches will be represented on a forum somewhere.

To really get the most out of forums I would first advise getting a basic plan in place.

• Research your target market

• Formulate a list of all relevant forums

• Whittle down your list, leaving the forums with either the higher page rank or the best following


A small amount of market research will have you ready to get posting in no time at all. Start off by targeting five forums from the top of your list.
Time and effort are the required input to reap the benefits of your chosen forums.

Long gone are the days where you could just sign up to any forum and start posting links back to your online resources. Most forums these days will require you to make a minimum of posts before you can add a linked signature or use URL links within your posts.

The first stage is to build up a reputation on all the forums. Be polite, friendly, amusing and helpful. Try to make regular posts to help establish your position within the forum. This process will help you gain the trust of the other forum users.

Remember that you have chosen your list of top forums on the premise that this is your area of expertise. Play to your strong points and always try and go that little bit further to help the online community. Forums are a great place to not only spread the word about your online wares but also to learn the latest news within your specific sector.

Share Your Knowledge

If you have some gems of wisdom about your subject, share it. The age of guarding the ingredients for that secret sauce are over. If you don’t speak up and take credit for the knowledge you’ve required it won’t be long before someone else does.
Share links, tutorials and most of all personal stories. A personal story is a much more human way of transferring information. If you are able to reach the people on your chosen forum on a more emotional level this will definitely play to your favour.

Final Note

One word..Perseverance, stick at it at all costs. Set aside an hour a day, an hour a week whatever you can afford but for that period of time try and help and guide people. Get involved in all sorts of conversations just as long as you have something relevant to say.

The 3 R’s – Remember Relevancy Rules

Friday, 17 December 2010

Google Body Maps - Cruise around the lower intestines, surf the stomach acid waves or follow the neurone pathway!

Enter the Google Body Browser:

 

The latest innovation bubbling away in the Google Laboratory is the Google Body Browser. You will be able to take us on a journey inside our bodies.

Cruise around the lower intestines, surf the stomach acid waves or follow the neurone pathway!




The current Google beta version is still a work in progress and will currently only work with Chrome.

This will certainly bring to life biology lessons and may come as a relief to many medical students who currently rely on diagrams or sketches.
Definitely One to watch for the future
 



Tuesday, 14 December 2010

The Life of Links through the Eyes of the Search Engines

Link Building SEO Services

The deciding factors that come into play when a search engine judges a link from, or to your website are the following:

• Authority
• Relevance
• Trust
• Anchor Text


From these deciding factors the search engine algorithm will work out how important it will classify the link. The more important a link is, the better for the receiving website’s reputation and rank. Links from independent sources of high page rank, carry sizable weight. This is especially so if both sites share relevant content.

Finding Different Link Sources

If you have various different domain names, blogs and social media sites that all link to one another this will be spotted by the search engines. This process is known as ‘cross-linking’ and may result in all your closely linked sites being classified as one. The search engine spider will just see one large cluster of links.

A wide variation of links from different sources is the basis of a strong link building campaign. 

If you can acquire links from a multitude of sources, the search engines will read this as your site holding a broad appeal. As a result your website will be assigned more value. Steer clear of relying on just one source for all your links. The search engine algorithms are constantly changing and if your source of link reliance is suddenly given less prominence your whole SEO campaign will suffer.

The Great Link Quantity Misconception

Which is better? (Links from the same domain)
1 link OR 20 links?

Well there is NO difference, as search engines do not count multiple links from a domain as additional links. One or Two Hundred, there is no difference!

More links from a domain is good but the value of each link diminishes as the number of links increases.

Lifetime of a Link – Tell tale Signs

Search engines not only are interested when you add a new link but also when one disappears. Data is stored on the lifetime of links. Factors include:

• First appearance – and relation to other new links added around that time
• Link disappeared – replaced by a new web section or perhaps a blog post moved to the archive automatically.
• Link lifetime – older links can lose reputation over time.
• Rate of Link additions – a quick surge of inlinks may be flagged up by the search engines as inconsistent behaviour.

Where you Links Live?

The anchor text link is major tell regarding a links purpose and destination but not the whole story.

Another few factors to consider:

• Link Neighbours – If the link that points back to your website is sat on a page with some highly reputable links next door, this is good news. More weight will be attributed to this link. Beware of the opposite though, a link from a spam ridden site can do great harm.

• Like Minded Neighbours – It is a good sign if the content next to your link is relevant to that of your site. Remember Relevancy Rules (RRR).

• Location, location, location – If your link forms part of a heading or is high up in the body content then great. A worse location like a sidebar of a hundred links will notably lessen your link power.

Link Building – The Life of Links through the Eyes of the Search Engines

Link Building SEO Services

The deciding factors that come into play when a search engine judges a link from, or to your website are the following:

• Authority
• Relevance
• Trust
• Anchor Text

From these deciding factors the search engine algorithm will work out how important it will classify the link. The more important a link is, the better for the receiving website’s reputation and rank. Links from independent sources of high page rank, carry sizable weight. This is especially so if both sites share relevant content.

Finding Different Link Sources

If you have various different domain names, blogs and social media sites that all link to one another this will be spotted by the search engines. This process is known as ‘cross-linking’ and may result in all your closely linked sites being classified as one. The search engine spider will just see one large cluster of links.

A wide variation of links from different sources is the basis of a strong link building campaign.

If you can acquire links from a multitude of sources, the search engines will read this as your site holding a broad appeal. As a result your website will be assigned more value. Steer clear of relying on just one source for all your links. The search engine algorithms are constantly changing and if your source of link reliance is suddenly given less prominence your whole SEO campaign will suffer.

The Great Link Quantity Misconception

Which is better? (Links from the same domain)
1 link OR 20 links?

Well there is NO difference, as search engines do not count multiple links from a domain as additional links. One or Two Hundred, there is no difference!

More links from a domain is good but the value of each link diminishes as the number of links increases.

Lifetime of a Link – Tell tale Signs

Search engines not only are interested when you add a new link but also when one disappears. Data is stored on the lifetime of links. Factors include:

• First appearance – and relation to other new links added around that time
• Link disappeared – replaced by a new web section or perhaps a blog post moved to the archive automatically.
• Link lifetime – older links can lose reputation over time.
• Rate of Link additions – a quick surge of inlinks may be flagged up by the search engines as inconsistent behaviour.

Where you Links Live?
The anchor text link is major tell regarding a links purpose and destination but not the whole story.

Another few factors to consider:

• Link Neighbours – If the link that points back to your website is sat on a page with some highly reputable links next door, this is good news. More weight will be attributed to this link. Beware of the opposite though, a link from a spam ridden site can do great harm.

• Like Minded Neighbours – It is a good sign if the content next to your link is relevant to that of your site. Remember Relevancy Rules (RRR).

• Location, location, location – If your link forms part of a heading or is high up in the body content then great. A worse location like a sidebar of a hundred links will notably lessen your link power.

Total SEO Services

SEO Services: Laying the Right SEO Foundations for Your Website

 SEO Services: Laying the foundations

The secret of launching or re-launching a website that will rank high in the search engine results comes down to good planning. You must first endeavour to lay the correct foundations for your website.


The first and most important rule that should never be overlooked is the domain name.

Your domain name holds the most SEO weighting. Your domain name will be included on all your web pages, links, contacts, articles, blog posts and much more. Choose a keyword rich and descriptive domain name. See this as the keystone, it will lock all the other stones in position and without a strong, correctly shaped stone the whole structure will collapse.

Page Titles / Title Tags

The second most important element of a website should be your page titles. A search engine will look to this title as a description of a webpage. The title of your homepage should act as a description for your website as a whole. Use keyword rich language but ensure your title is relevant.
A few key pointers to take on board:

• The optimal character length of a page title should not exceed 70 characters. This includes spaces. Since November 2010, Google now allow 70 characters, previously this was 66. If you want to ere on the side of caution limit yourself to 65.

• Bear in mind the importance of the page title and therefore use your most effective and relevant keywords.

H1, H2, H3 tags


H1, H2 & H3 title tags will be used where necessary in order to demonstrate to Search Engines which parts of the code relate to product titles.

All these tags should be put to good use by including keyword rich headings. The heading tags are an important Search Engine Optimisation on-page feature, apart from the domain and title tag this is the third most important feature. Endeavour to make the best use of these key features within your website. Once again make good use of header tags. They should help search engines acquire a measure of content importance from your page.

Meta Descriptions

The Meta-description tag will be placed between the tags in your HTML page.

Some website directories and certain search engines may use this meta description as a little bit of descriptive blurb when showing a link to your website. The Meta Descriptions should adhere to appropriate length of no more than 160 characters.

• Sell yourself within this description as this may well appear below your listing in the search engine results pages.

• Once again, make sure your description is relevant to the page it describes.

The final stage foundation laying is the main body content. As with the points made earlier for title tags make sure you use keyword rich content and it is relevant to the descriptions with prominent call to actions at the end of each section or paragraph. Try not to exceed 400 words of content per page.

Total SEO Services

The SEO Build - Key Positioning for a new SEO Campaign

SEO Services: Laying the foundations

The secret of launching or re-launching a website that will rank high in the search engine results comes down to good planning. You must first endeavour to lay the correct foundations for your website.


The first and most important rule that should never be overlooked is the domain name.

Your domain name holds the most SEO weighting. Your domain name will be included on all your web pages, links, contacts, articles, blog posts and much more. Choose a keyword rich and descriptive domain name. See this as the keystone, it will lock all the other stones in position and without a strong, correctly shaped stone the whole structure will collapse.

Page Titles / Title Tags

The second most important element of a website should be your page titles. A search engine will look to this title as a description of a webpage. The title of your homepage should act as a description for your website as a whole. Use keyword rich language but ensure your title is relevant.
A few key pointers to take on board:

• The optimal character length of a page title should not exceed 70 characters. This includes spaces. Since November 2010, Google now allow 70 characters, previously this was 66. If you want to ere on the side of caution limit yourself to 65.

• Bear in mind the importance of the page title and therefore use your most effective and relevant keywords.

H1, H2, H3 tags


H1, H2 & H3 title tags will be used where necessary in order to demonstrate to Search Engines which parts of the code relate to product titles.

All these tags should be put to good use by including keyword rich headings. The heading tags are an important Search Engine Optimisation on-page feature, apart from the domain and title tag this is the third most important feature. Endeavour to make the best use of these key features within your website. Once again make good use of header tags. They should help search engines acquire a measure of content importance from your page.

Meta Descriptions

The Meta-description tag will be placed between the tags in your HTML page.

Some website directories and certain search engines may use this meta description as a little bit of descriptive blurb when showing a link to your website. The Meta Descriptions should adhere to appropriate length of no more than 160 characters.

• Sell yourself within this description as this may well appear below your listing in the search engine results pages.

• Once again, make sure your description is relevant to the page it describes.

The final stage foundation laying is the main body content. As with the points made earlier for title tags make sure you use keyword rich content and it is relevant to the descriptions with prominent call to actions at the end of each section or paragraph. Try not to exceed 400 words of content per page.

Thursday, 9 December 2010

Write For Our Blog - Write for Our Website - Get in Contact with Web Branding



 If you would like to write about any topics on either Search Engine Optimisation, Company Branding or Web Design and Development we'd love to hear from you.
We'll post all Relevant Content.

If you would like to write for our blog please  

Write For Our Blog


 If you would like to write about any topics on either Search Engine Optimisation, Company Branding or Web Design and Development we'd love to hear from you. We'll post all Relevant Content.


If you would like to write for our blog please check out the Total SEO Services Website and Contact Us



Total SEO Services

Link Building by Guest Blogging - 4 Steps to Success

Guest Blogging to Increase Links


Can you create original quality content that will be of value to other internet users?
Do you have a blog or website that you want to make more popular?


If you can answer yes to both preceding questions then you will be able to start taking advantage of the art of guest blogging.


There are many blogs and websites out there that avidly search for outside content contributors. If the area of your expertise matches with their content, there is a good chance that they will accept your articles. In return for your content, you will receive links pointing back at your URL of choice.

Stage 1 – Credibility


To convince someone you are worthy to guest blog for them you will have to demonstrate, not only that you can create quality content but also that it is of relevance to their site. First you need to build up an archive of well written articles specific to that genre. Once this is in place you are ready to move to the next stage.

Stage 2 – Research

Know exactly what areas you are going to focus on. The focus of your article archive should demonstrate this. Take advantage of applying category tags to all work you write. Create a list of the keywords that will benefit your site most. These will be used as anchor text links in the content that you submit for consideration. Take time to research using the Google Keyword Tool. This will help you find which are the most popular phrases being used.

Stage 3 – Locating Suitable Blogs/ Websites

By using Google to search using query variations you will be able to locate suitable blogs or websites that are on the lookout for your specific genre of writing.

“submit post” + “your specific keyword”
“write for us” + “another relevant keyword”
“write for our website” + “another keyword”


Continue this searching process until you have a list of potential blogs or websites to approach.

Now search through your potential list and narrow your search down further by looking for the following:

• Do they allow links?
• Check whether the links are ‘rel= “nofollow” is they are take them off your list.
• Is the content relevant to your site? If not remove.

Another great way to find blogs willing to post guest blogs or vise versa, then look no further than:
My Blog Guest this is a community to aid both bloggers and blog owners, definitely worth checking out.

Stage 4 – Creating Quality Content


Now is the time to create some unique, relevant and interesting posts. Remember the following points:

• Ensure good grammar and spelling. Write a first draft in a word processing program.
• Well structured articles look better and read better. Make use of font styles.
• Use images if possible. They will add more interest and better explain certain points.
• Use a single keyword rich anchor link pointing at your URL of choice, add other links if beneficial to your article.

Finally submit your articles and await a response. Have patience during this process, especially with popular sites. Keep a record of what and where you have submitted. If you’ve heard nothing a polite email may remind the site owner about your article. Best of luck with Guest Posting and remember getting your first article published is always the hardest, but do persevere.

The Art of Guest Blogging - Gain more Links and Boost Reputation

Guest Blogging to Increase Links

Can you create original quality content that will be of value to other internet users?
Do you have a blog or website that you want to make more popular?


If you can answer yes to both proceeding questions then you will be able to start taking advantage of the art of guest blogging.


There are many blogs and websites out there that avidly search for outside content contributors. If the area of your expertise matches with their content, there is a good chance that they will accept your articles. In return for your content, you will receive links pointing back at your URL of choice.

Stage 1 – Credibility


To convince someone you are worthy to guest blog for them you will have to demonstrate, not only that you can create quality content but also that it is of relevance to their site. First you need to build up an archive of well written articles specific to that genre. Once this is in place you are ready to move to stage 2.

Stage 2 – Research

Know exactly what areas you are going to focus on. The focus of your article archive should demonstrate this. Take advantage of applying category tags to all work you write. Create a list of the keywords that will benefit your site most. These will be used as anchor text links in the content that you submit for consideration. Take time to research using the Google Keyword Tool. This will help you find which are the most popular phrases being used.

Stage 3 – Locating Suitable Blogs/ Websites

By using Google to search using query variations you will be able to locate suitable blogs or websites that are on the lookout for your specific genre of writing.

“submit post” + “your specific keyword”
“write for us” + “another relevant keyword”
“write for our website” + “another keyword”


Continue this searching process until you have a list of potential blogs or websites to approach.

Now search through your potential list and narrow your search down further by looking for the following:

• Do they allow links?
• Check whether the links are ‘rel= “nofollow” is they are take them off your list.
• Is the content relevant to your site? If not remove.

Stage 4 – Creating Quality Content


Now is the time to create some unique, relevant and interesting posts. Remember the following points:

• Ensure good grammar and spelling. Write a first draft in a word processing program.
• Well structured articles look better and read better. Make use of font styles.
• Use images if possible. They will add more interest and better explain certain points.
• Use a single keyword rich anchor link pointing at your URL of choice, add other links if beneficial to your article.

Finally submit your articles and await a response. Have patience during this process, especially with popular sites. Keep a record of what and where you have submitted. If you’ve heard nothing a polite email may remind the site owner about your article. Best of luck with Guest Posting and remember getting your first article published is always the hardest, but do persevere.
Total SEO Services

Quality Content Creation - Article Writing Ideas for Popular Internet Content

Quality Content Creation


Quality content creation is a great method of improving search engine optimisation. Keywords are an important tool and will help search engines identify your market needs quicker. If you can regularly add unique articles to your website about your specific niche, this will be looked upon favourably by search engines.

The key to creating original and relevant content is to find out what is of most interest to people at that specific time. If lots of people are inquiring about a certain topic or asking how to complete a certain task, then you have found a good subject to write about. Your content will not only be up to date but also has the potential to be very popular.

When trying to find article ideas to ensure you can provide popular internet content you may want to consider some of the following pointers:


• Emails or Blog Posts – If any visitor has asked a question via email or on your blog you can use this as the basis of an article. Of course respond on your blog with an answer but then perhaps follow it up later with a link to a more in depth answer. This will look good towards other visitors, as it is clear you have gone to the extra effort.

• Other Blogs – Take a look at some popular blogs within your niche and find a topic that’s got everyone talking. The popularity of a subject is a dead giveaway for a great article choice. Consider what responses people are giving and work out how you could add to the dialogue.

• Forums
– These online communities are a breeding ground for new ideas, thoughts and information. Once again, be on the lookout for popular threads and queries and if you feel that you can successfully help on a particular topic, get writing an article then link to it.

• Google Alerts – If you haven’t come across this tool before it is extremely useful. This will send up to date information straight to your inbox. Simply set up an account and the specigy a search criteria for each alert. Something like ‘SEO Services News’, now whenever any news or blog post matches these words you will be sent an alert via email.

• Yahoo Answers – Why not check this out and find out the kind of questions that people are asking within categories relating to your market.


Once you have a healthy amount of potential titles you may want to consider doing some keyword research for you title. This is an important step as it will determine how many people will get to read your article. Quality Content Creation relies on great article writing put also the title choice is just as important as it will receive more traffic.

Google’s Keyword Tool is useful for finding which words are frequently being searched for. By combining popular and relevant keyword phrases you will have foundations for a populular article that will Boost your SEO Services.

Total SEO Services

Quality Content Creation: Finding Article Ideas and Creating Popular Internet Content through Article writing

Quality Content Creation


Quality content creation is a great method of improving search engine optimisation. Keywords are an important tool and will help search engines identify your market needs quicker. If you can regularly add unique articles to your website about your specific niche, this will be looked upon favourably by search engines.

The key to creating original and relevant content is to find out what is of most interest to people at that specific time. If lots of people are inquiring about a certain topic or asking how to complete a certain task, then you have found a good subject to write about. Your content will not only be up to date but also has the potential to be very popular.

When trying to find article ideas to ensure you can provide popular internet content you may want to consider some of the following pointers:


• Emails or Blog Posts – If any visitor has asked a question via email or on your blog you can use this as the basis of an article. Of course respond on your blog with an answer but then perhaps follow it up later with a link to a more in depth answer. This will look good towards other visitors, as it is clear you have gone to the extra effort.

• Other Blogs – Take a look at some popular blogs within your niche and find a topic that’s got everyone talking. The popularity of a subject is a dead giveaway for a great article choice. Consider what responses people are giving and work out how you could add to the dialogue.

• Forums
– These online communities are a breeding ground for new ideas, thoughts and information. Once again, be on the lookout for popular threads and queries and if you feel that you can successfully help on a particular topic, get writing an article then link to it.

• Google Alerts – If you haven’t come across this tool before it is extremely useful. This will send up to date information straight to your inbox. Simply set up an account and the specigy a search criteria for each alert. Something like ‘SEO Services News’, now whenever any news or blog post matches these words you will be sent an alert via email.

• Yahoo Answers – Why not check this out and find out the kind of questions that people are asking within categories relating to your market.


Once you have a healthy amount of potential titles you may want to consider doing some keyword research for you title. This is an important step as it will determine how many people will get to read your article. Quality Content Creation relies on great article writing put also the title choice is just as important as it will receive more traffic.

Google’s Keyword Tool is useful for finding which words are frequently being searched for. By combining popular and relevant keyword phrases you will have foundations for a populular article that will Boost your SEO Services.

Future Online Video for UK Business: Online Multimedia, Content Creation and Fast Distribution

Future Onlie Video UK

Companies streaming videos online are showing an exponential increase in usage. Year on year the figures keep rising. Two key contributing factors are:

• Better broadband speeds
• Development of efficient backbone networks that speed delivery of content by providers

The future of online video for business will surely continue to increase. This market is truly lucrative and has been compared by some to the dot com boom of 2000.

Within the UK, our digital industries pull in around 10% of the country’s GDP, which equates to the princely sum of approximately £130 billion. With the digital economy employing near to 2 million people, this represents nearly 6% of total UK employment. The UK also has the largest creative sector within the EU and is a real force within the global market. The demand for creative content is also a growing industry, in particular, content in English.

The Prime Minister just announced his ambitions to make the UK have Europe’s best superfast broadband by 2015 and also, to turn a corner of east London into a Tech City. The UK’s answer to Silicon Valley.

Some Interesting and Relavant Stats from The Oxford Research Agency:

• 85% of the UK is now online
• A Third have uploaded to a Video Sharing Site
• 85% watch Video Clips Online
• A Quarter write Blogs
• In the Past Year the number of people watching TV Online has grown by 600%
• 78 of UK user look online before making a purchase

All these contributing factors make the future of creative online content creation a veritable gold mine. Figures show that this growth is set to continue by an estimated 4% each year.

The future of the internet will mean that every user can become a multimedia producer. It has never been easier to produce a whole variety of media from publishing pictures, video recordings, slideshows and podcasts. It is also just as easy when it comes to uploading content and of course sharing which is inherently what makes online communities so popular.

Content distribution will be available over a whole host of networks; this streamed content will be available on everything from mobile smart phones to high-definition home theatres.

A full integration of all our online media is just around the corner with everyone wanting everything in one location, storage and distribution will be effortless.

Many businesses are slowly coming round to the fact, that they may be better, to move with the times rather than hold off any more. We can expect to see a vast increase in video streaming suppliers and content creators. TV as we know is slowly making way for a more interactive and connected internet TV platform. Television advertising revenues in the UK are showing a continued decline. The rate of revenue in 2009 was down to £3.54bn, to put this in context this was lower than the market in 2003.

As the UK technology industry continues to grow this can hopefully act as a catalyst to help other UK businesses take advantage of a highly skilled local workforce and reap the benefits of this digital revolution.


Rob Playford, Web Branding, 08/12/2010

Tuesday, 7 December 2010

SEO Sustainability: Monitoring and Fine tuning

Stage 1 - Initial Research

The previous article within this collection focused on how the implementation of a Search Engine Marketing Campaign will help improve traffic levels and increase web reputation.


When starting an SEO campaign it is very important to get in the habit of recording all possible starting data. This will help provide an initial benchmark to work from. Without this primary data it will be difficult to measure your progress.

• First off, you will need to decide what are going to be your key measuring factors. These should definitely include monthly traffic rates, number of unique visitors and number of page views, amongst others.

• Set out realistic and achievable goals at periodic times throughout the year.

• Out of the readings you decide to measure make sure an appropriate amount of weight is given to each variable. For instance your total number of visitors will be more important than how many times a specific page has been seen.

• At each decided monthly interval you should take stock of the analytic data for that period and if the set goal has been met successfully, raise the bar accordingly for the next period.

Keeping a consistent measure of your SEO work will help you grow our campaigns. The collection of data will allow you to predict future trends and also learn from past results. The world of SEO is continually changing and to ensure you say top of the game you must grow and evolve in response to changes.

Include the following measuring factors when taking a more in depth look at your SEO campaign:

• Organic Search Traffic from various search engines. Focus on the top few keywords.

• By using tools such as Google Adwords you will be able to work out which keywords are performing best and search out any new words of interest.

• Check which parts of your website are most popular by checking your analytic reports. Also make a note of parts of the site that are not getting visited. Make changes accordingly.

• Conversion rates can be monitored within the analytics reports. This service is good for tracking any goals that may have been set.

• Check how often your website is being crawled. This will help give you an idea of how much attention search engines are paying your website.


The key point of this article is to drive home the point that is you don’t have any valuable data you will have nothing to make comparisons and no way to improve upon the past. Without past records of measurement to draw from, SEO improvements cannot be made.

SEO Development Stage 6 - SEO Sustainability via Monitoring and Fine tuning

Stage 1 - Initial Research

The previous article within this collection focused on how the implementation of a Search Engine Marketing Campaign will help improve traffic levels and increase web reputation.


When starting an SEO campaign it is very important to get in the habit of recording all possible starting data. This will help provide an initial benchmark to work from. Without this primary data it will be difficult to measure your progress.

• First off, you will need to decide what are going to be your key measuring factors. These should definitely include monthly traffic rates, number of unique visitors and number of page views, amongst others.

• Set out realistic and achievable goals at periodic times throughout the year.

• Out of the readings you decide to measure make sure an appropriate amount of weight is given to each variable. For instance your total number of visitors will be more important than how many times a specific page has been seen.

• At each decided monthly interval you should take stock of the analytic data for that period and if the set goal has been met successfully, raise the bar accordingly for the next period.

Keeping a consistent measure of your SEO work will help you grow our campaigns. The collection of data will allow you to predict future trends and also learn from past results. The world of SEO is continually changing and to ensure you say top of the game you must grow and evolve in response to changes.

Include the following measuring factors when taking a more in depth look at your SEO campaign:

• Organic Search Traffic from various search engines. Focus on the top few keywords.

• By using tools such as Google Adwords you will be able to work out which keywords are performing best and search out any new words of interest.

• Check which parts of your website are most popular by checking your analytic reports. Also make a note of parts of the site that are not getting visited. Make changes accordingly.

• Conversion rates can be monitored within the analytics reports. This service is good for tracking any goals that may have been set.

• Check how often your website is being crawled. This will help give you an idea of how much attention search engines are paying your website.


The key point of this article is to drive home the point that is you don’t have any valuable data you will have nothing to make comparisons and no way to improve upon the past. Without past records of measurement to draw from, SEO improvements cannot be made.

Total SEO Services

Search Engine Marketing and Online Promotion

Stage 1 - Initial Research

The previous article within this collection focused on how you should try and increase the amount of quality links pointing back to your website to help improve your website reputation.


This article will look at the benefits of implementing a Search Engine Marketing Campaign, otherwise known as SEM. This can take the form of keyword and location relevant adverts on search engines, social media sites or adverts on industry specific websites.

A successful SEM campaign will boost the amount of traffic your website receives. SEM is inherently a more focused form of internet marketing that will increase websites’ visibility within the SERP (Search Engine Results Pages).


To carry out a successful SEM campaign it is important to consider the following points:

Advert Creation – Use good grammar and avoid excessive punctuation. Be sure to create a stand out and catchy advert that also uses your top keywords. Google Adwords is a good place to start, and there is plenty of help sections available to get you started. Google often offer a free £50 voucher for new businesses to get you up and running.

• Landing Pages – It is common practice to see search engine adverts linking to just a company’s home website. Be sure you create a specific landing page that directly links to what the advert stated. Leave the customer with no doubt in their mind as to what you are selling.

• Customer Incentive – Free downloads for say graphics, tutorials or whitepapers are a great way of collecting customer data. Consider offering a newsletter or vouchers in return for customer details.

• Budget – It is important that you decide upon specific goals and a strict budget.

• Conversion Tracking – Every SEM campaign needs conversion tracking. Your website should aim to provide sales or leads so it’s imperative to measure the data available. Do not end up in the situation where you just end up paying for traffic. Conversions Count

SEO – A well optimised site will increase impressions and provide better conversion rates.
Organic search results outperform sponsored adverts so put your time and effort into making sure your website is high as possible in the search engine results pages.

There are some great SEO Services available today.

By adhering to the advice in this collection of six articles you will have the firm foundations for a long lasting and successful SEO Campaign.


The following stage will demonstrate that SEO is an ongoing process that needs constant analysis and appropriate fine tuning. Performance monitoring will help ensure SEO sustainability.

SEO Development Stage 5 - Search Engine Marketing & Online Promotion

Stage 1 - Initial Research

The previous article within this collection focused on how you should try and increase the amount of quality links pointing back to your website to help improve your website reputation.


This article will look at the benefits of implementing a Search Engine Marketing Campaign, otherwise known as SEM. This can take the form of keyword and location relevant adverts on search engines, social media sites or adverts on industry specific websites.

A successful SEM campaign will boost the amount of traffic your website receives. SEM is inherently a more focused form of internet marketing that will increase websites’ visibility within the SERP (Search Engine Results Pages).


To carry out a successful SEM campaign it is important to consider the following points:

Advert Creation – Use good grammar and avoid excessive punctuation. Be sure to create a stand out and catchy advert that also uses your top keywords. Google Adwords is a good place to start, and there is plenty of help sections available to get you started. Google often offer a free £50 voucher for new businesses to get you up and running.

• Landing Pages – It is common practice to see search engine adverts linking to just a company’s home website. Be sure you create a specific landing page that directly links to what the advert stated. Leave the customer with no doubt in their mind as to what you are selling.

• Customer Incentive – Free downloads for say graphics, tutorials or whitepapers are a great way of collecting customer data. Consider offering a newsletter or vouchers in return for customer details.

• Budget – It is important that you decide upon specific goals and a strict budget.

• Conversion Tracking – Every SEM campaign needs conversion tracking. Your website should aim to provide sales or leads so it’s imperative to measure the data available. Do not end up in the situation where you just end up paying for traffic. Conversions Count

SEO – A well optimised site will increase impressions and provide better conversion rates.
Organic search results outperform sponsored adverts so put your time and effort into making sure your website is high as possible in the search engine results pages.

There are some great SEO Services available today.

By adhering to the advice in this collection of six articles you will have the firm foundations for a long lasting and successful SEO Campaign.


The following stage will demonstrate that SEO is an ongoing process that needs constant analysis and appropriate fine tuning. Performance monitoring will help ensure SEO sustainability.

Total SEO Services

Link Building is an Important Part of SEO Development

Stage 1 - Initial Research

The previous article within this collection focused upon the elements that should be covered to ensure excellent on page optimisation including online assets.The stages that have been covered so far have explained the importance of laying down the correct structure and content. This stage involves the art of building links back to your website to increase online exposure.


Already now we have the key ingredients to go after decent and relevant links. Within the Keyword research the words with the most potential have been found, and it is these keywords that will help drive high quality links back to your website.

The following advice will set you on the right track to grow your sites’ inlinks. The process of link building is an integral part of SEO (Search Engine Optimisation).

The more links you build the more highly regarded your website will be by the search engines.

A website with a good reputation will feature high in the SERP (Search Engine Results Pages).

Consider the following:

• Article writing: The basic premise of writing articles for submission to article directories such as Ezines is that you trade your knowledge and expertise for links back to your site. Most high ranking article directories will allow you to have 2 links in return for an article of approximately 250+ words.
It is important you articles are relevant to your industry and this will also allow you to make the most of your most effective keywords.

• Forums: The first key to making the most of forum participation is to find industry specific forums where you are able to help and advice other members. Most forums will allow you to set up a signature box which will appear below each post that you make. The more you contribute the more inlinks you will receive. Not only will you build your reputation in the eyes of the search engines but you will also gain the respect of other forum contributors helping raise your business profile.

• Blog Comments: Many blogs encourage readers to comment on posts. As with forums try and be as relevant and informative as possible and be sure to make use of keyword anchor links pointing back to your website where appropriate.

• Testimonials: Perhaps a recent product you have bought or a holiday you went on. By giving your two pence worth you will be able to link back to your website. Once again the same applies as the two entries above; appealing and worthy content will ensure your link gets more exposure.

When carrying out these activities keep an eye out for high ranking article directories, forums and blogs. Remember that the quality of links far out performs quantity, so be on the lookout to post on high ranking sites.


The following stage will look at the various options available online or paying for a higher position within the results pages. This includes elements of Search Engine Marketing and online promotion.

SEO Development Stage 4 - Link Building Techniques to Improve Online Reputation

Stage 1 - Initial Research

The previous article within this collection focused upon the elements that should be covered to ensure excellent on page optimisation including online assets.The stages that have been covered so far have explained the importance of laying down the correct structure and content. This stage involves the art of building links back to your website to increase online exposure.


Already now we have the key ingredients to go after decent and relevant links. Within the Keyword research the words with the most potential have been found, and it is these keywords that will help drive high quality links back to your website.

The following advice will set you on the right track to grow your sites’ inlinks. The process of link building is an integral part of SEO (Search Engine Optimisation).

The more links you build the more highly regarded your website will be by the search engines.

A website with a good reputation will feature high in the SERP (Search Engine Results Pages).

Consider the following:

• Article writing: The basic premise of writing articles for submission to article directories such as Ezines is that you trade your knowledge and expertise for links back to your site. Most high ranking article directories will allow you to have 2 links in return for an article of approximately 250+ words.
It is important you articles are relevant to your industry and this will also allow you to make the most of your most effective keywords.

• Forums: The first key to making the most of forum participation is to find industry specific forums where you are able to help and advice other members. Most forums will allow you to set up a signature box which will appear below each post that you make. The more you contribute the more inlinks you will receive. Not only will you build your reputation in the eyes of the search engines but you will also gain the respect of other forum contributors helping raise your business profile.

• Blog Comments: Many blogs encourage readers to comment on posts. As with forums try and be as relevant and informative as possible and be sure to make use of keyword anchor links pointing back to your website where appropriate.

• Testimonials: Perhaps a recent product you have bought or a holiday you went on. By giving your two pence worth you will be able to link back to your website. Once again the same applies as the two entries above; appealing and worthy content will ensure your link gets more exposure.

When carrying out these activities keep an eye out for high ranking article directories, forums and blogs. Remember that the quality of links far out performs quantity, so be on the lookout to post on high ranking sites.


The following stage will look at the various options available online or paying for a higher position within the results pages. This includes elements of Search Engine Marketing and online promotion.


Total SEO Services

Managing Website Content and Asset Optimisation

Stage 1 - Initial Research

The previous article within this collection focused upon the importance of creating a simple site structure to ensure the website is successfully crawled and many pages are indexed.


Stage 3 of this collection of articles will focus on the power of managing your website content correctly for the SEO world and the major benefits of optimising your online assets such as images, graphics and videos.

On Page Optimisation

This includes any changes you make to your website, anything from a title to the code structure.
Manage your web content correctly to rank well with the search engines. The following areas should be focused on to enhance SEO.

1) Page Title

The page title will often be used within the Search Engine Results Page (SERP) The page title holds the most weight because search engines will use this as a description.

2) Meta Description and Keywords
Website directories and certain search engines are known to use this Metadata as descriptive blurb when showing a link to your website.
The importance of the Meta keyword data is a grey area and classed by some as unimportant.
There are still benefits of listing your keywords within the Metadata. It makes it easier to create other external digital assets that share keywords, link to the page and therefore boost its online importance.

3) Breadcrumb trail + heading tags
The breadcrumb trail is a useful tool for SEO and improves user navigation. Heading tags are good for laying out information dependant on importance and help spiders make sense of page content hierarchy.

4) Body text + Alt tags
The body text makes up the majority of any website. Un-surprisingly this is where keywords come into play. Well structured prose will allow for a healthy amount of important keywords to be used. Alt tags are image descriptions and the text will get crawled so it’s a perfect place to use keywords.

5) Links – internal and outbound
Links are what makes the internet so accessible. Internal links include all connections within a website. The more keyword rich internal links there are, the better for SEO.


Optimising Website Assets

This section pretty much covers all elements excluding the html pages that make up a website. These include Microsoft office documents, pdf documents, images and videos. All these elements can be made SEO friendly by simply adding meta data. It is possible to create your own custom meta data panel within various Adobe and Microsoft software.

Images and Videos are slightly different, as mentioned in the previous section it is important to add Alt tags to images. Videos should be named with hyphens in between words and keyword rich titles can be added to the summary fields.

The following stage within this SEO Development collection will look at preparing link building techniques to increase online reputation and PageRank.

SEO Development Stage 3 - Web Content Management and Asset Optimisation

Stage 1 - Initial Research

The previous article within this collection focused upon the importance of creating a simple site structure to ensure the website is successfully crawled and many pages are indexed.


Stage 3 of this collection of articles will focus on the power of managing your website content correctly for the SEO world and the major benefits of optimising your online assets such as images, graphics and videos.

On Page Optimisation

This includes any changes you make to your website, anything from a title to the code structure.
Manage your web content correctly to rank well with the search engines. The following areas should be focused on to enhance SEO.

1) Page Title

The page title will often be used within the Search Engine Results Page (SERP) The page title holds the most weight because search engines will use this as a description.

2) Meta Description and Keywords
Website directories and certain search engines are known to use this Metadata as descriptive blurb when showing a link to your website.
The importance of the Meta keyword data is a grey area and classed by some as unimportant.
There are still benefits of listing your keywords within the Metadata. It makes it easier to create other external digital assets that share keywords, link to the page and therefore boost its online importance.

3) Breadcrumb trail + heading tags
The breadcrumb trail is a useful tool for SEO and improves user navigation. Heading tags are good for laying out information dependant on importance and help spiders make sense of page content hierarchy.

4) Body text + Alt tags
The body text makes up the majority of any website. Un-surprisingly this is where keywords come into play. Well structured prose will allow for a healthy amount of important keywords to be used. Alt tags are image descriptions and the text will get crawled so it’s a perfect place to use keywords.

5) Links – internal and outbound
Links are what makes the internet so accessible. Internal links include all connections within a website. The more keyword rich internal links there are, the better for SEO.


Optimising Website Assets

This section pretty much covers all elements excluding the html pages that make up a website. These include Microsoft office documents, pdf documents, images and videos. All these elements can be made SEO friendly by simply adding meta data. It is possible to create your own custom meta data panel within various Adobe and Microsoft software.

Images and Videos are slightly different, as mentioned in the previous section it is important to add Alt tags to images. Videos should be named with hyphens in between words and keyword rich titles can be added to the summary fields.

The following stage within this SEO Development collection will look at preparing link building techniques to increase online reputation and PageRank.



Total SEO Services

Web Crawling, Site Structure & Page Indexing provide Stage 2 in SEO Development

Stage 1 - Initial Research

The previous article within this collection focused upon the importance of laying the correct foundations for a successful SEO Campaign. The backbone of any SEO campaign takes the form of keyword selection and deployment.


To fully understand the workings of a Search Engine Optimisation campaign, one must focus on the working processes all the major search engines implement.
To cache all the information available, search engines use what are known as ‘spiders‘or ‘bots’, these crawl the internet and record all websites and links.

Website Crawling and Site Structure

The more simple your site structure, the easier spiders will navigate your site and as a result, catalogue more of your content and links. By insuring the correct implementation of site structure, file names and file extensions you will make sure your website is looked upon favourably by the search engines.

There are a number of useful SEO tools available free online that will determine how accessible your site structure is for spiders. Lemonwords will give a view of each webpage from the eyes of a robotic spider.
This is useful for determining if your site is too complex to be crawled properly.

The following issues should be flagged up as they may affect how efficiently your website is crawled:

• Avoid tabular format websites
• Steer clear of using JavaScript for Links
• Spiders still have difficulty crawling flash sites. The situation is slowly improving but best to show caution for the time being.
• Links within PDF and PowerPoint documents are regularly missed and carry less weight.
• Pages with too many links will not get crawled properly. No more than 100 per page.
• Links within forms can be hard to crawl.

Page Indexing


The more pages a search engine indexes from a website the better. More pages mean more chances that your website will appear within the SERP (Search Engine Results Pages). The key to ensuring a healthy index rate is to take advantage sitemaps and robot.txt. These make it easier for your website to be crawled and therefore indexed. Try using the Google Sitemap Generator which works on both Linux and Windows servers. This will automatically update your sitemap after you have made any changes to your website; ensuring new content is cached by the search engines.

The next stage within this SEO Development collection will look at preparing your webpages for keyword rich content. This stage will look at the benefits of great copywriting and correctly managing all your online assets.

SEO Development Stage 2 - Web Crawling, Site Structure and Page Indexing

Stage 1 - Initial Research

The previous article within this collection focused upon the importance of laying the correct foundations for a successful SEO Campaign. The backbone of any SEO campaign takes the form of keyword selection and deployment.


To fully understand the workings of a Search Engine Optimisation campaign, one must focus on the working processes all the major search engines implement.
To cache all the information available, search engines use what are known as ‘spiders‘or ‘bots’, these crawl the internet and record all websites and links.

Website Crawling and Site Structure

The more simple your site structure, the easier spiders will navigate your site and as a result, catalogue more of your content and links. By insuring the correct implementation of site structure, file names and file extensions you will make sure your website is looked upon favourably by the search engines.

There are a number of useful SEO tools available free online that will determine how accessible your site structure is for spiders. Lemonwords will give a view of each webpage from the eyes of a robotic spider.
This is useful for determining if your site is too complex to be crawled properly.

The following issues should be flagged up as they may affect how efficiently your website is crawled:

• Avoid tabular format websites
• Steer clear of using JavaScript for Links
• Spiders still have difficulty crawling flash sites. The situation is slowly improving but best to show caution for the time being.
• Links within PDF and PowerPoint documents are regularly missed and carry less weight.
• Pages with too many links will not get crawled properly. No more than 100 per page.
• Links within forms can be hard to crawl.

Page Indexing


The more pages a search engine indexes from a website the better. More pages mean more chances that your website will appear within the SERP (Search Engine Results Pages). The key to ensuring a healthy index rate is to take advantage sitemaps and robot.txt. These make it easier for your website to be crawled and therefore indexed. Try using the Google Sitemap Generator which works on both Linux and Windows servers. This will automatically update your sitemap after you have made any changes to your website; ensuring new content is cached by the search engines.

The next stage within this SEO Development collection will look at preparing your webpages for keyword rich content. This stage will look at the benefits of great copywriting and correctly managing all your online assets.


Total SEO Services

First Stage of the SEO Development Programme - Initial Research

Stage 1 - Initial Research

Welcome to this collection of six articles focusing on SEO Development. This article looks at the first stages of preparation for an SEO campaign.

SEO or Search Engine Optimisation is the process of increasing traffic to a specific website. There are many different methods of acquiring more traffic to a website which will be covered within this collection of articles.

Search Engines can be seen as vast and efficient databases with records of millions and millions of websites. A search engine will receive a query from a user and within seconds will display the most relevant results according to the search phrase. These search phrases are made up of keywords which act like a filing system.

The most important element of an SEO campaign is undoubtedly keywords. A well planned out SEO campaign should always begin with keywords. You should see keywords as the foundations for your future campaign. If corners are cut within this initial stage, the project will never get properly off the ground and the potential of SEO will never be reached.

Factors of Importance to be attended to within these early stages are as follows:


Your Market Sector

It is imperative that a major part of the initial research focuses upon who your customers and audience are. It’s important to think about what your specific customers online habits will be. What types of sites would be of interest and what types of services and information would they require. This process requires you to adjust your mindset to that of your customer. If you can achieve this you will be able to accurately predict the type of language, design and branding to win over customers.

Market Specific Keywords


As with the previous process, you must keep your research focused on that of your ideal customer. Try to think of the kind of keywords and phrases that they would be likely to use. Which online services would they use to find what they’re looking for? Look at your key demographics and adjust possible search processes accordingly. If, for instance your target market is teenagers, it would be wise to focus on popular social media forums.

Compile a large list of all different possibilities. A good source of inspiration can be found by looking at what the competitors are doing. Check out competing websites and find out which keywords they are focusing on. This will give you a better idea of the current market situation.

Keyword Analysis


Now this stage gets more scientific and will require an in depth research into your current keyword list. By using online tools such as the ‘Google AdWords Keyword Tool’ you will be able to plug in your data and get back some constructive feedback. This keyword tool will help you determine which phrases are the most popular and what the levels of competition are like. This part of the research is very important and once complete, will leave you with a comprehensive list of the most viable words to use within your website.

Keyword Deployment

This final part of this SEO Development programme is the deployment of keywords. The best words from the keyword research should be sprinkled liberally throughout the website. Main areas of focus should include Meta data, page titles, alt tags, H1 tags and the main body content.

The next stage within this SEO Development collection will look at building the more technical foundations and structure of the website.

SEO Development Stage 1 - Initial Research

Stage 1 - Initial Research

Welcome to this collection of six articles focusing on SEO Development. This article looks at the first stages of preparation for an SEO campaign.

SEO or Search Engine Optimisation is the process of increasing traffic to a specific website. There are many different methods of acquiring more traffic to a website which will be covered within this collection of articles.

Search Engines can be seen as vast and efficient databases with records of millions and millions of websites. A search engine will receive a query from a user and within seconds will display the most relevant results according to the search phrase. These search phrases are made up of keywords which act like a filing system.

The most important element of an SEO campaign is undoubtedly keywords. A well planned out SEO campaign should always begin with keywords. You should see keywords as the foundations for your future campaign. If corners are cut within this initial stage, the project will never get properly off the ground and the potential of SEO will never be reached.

Factors of Importance to be attended to within these early stages are as follows:


Your Market Sector

It is imperative that a major part of the initial research focuses upon who your customers and audience are. It’s important to think about what your specific customers online habits will be. What types of sites would be of interest and what types of services and information would they require. This process requires you to adjust your mindset to that of your customer. If you can achieve this you will be able to accurately predict the type of language, design and branding to win over customers.

Market Specific Keywords


As with the previous process, you must keep your research focused on that of your ideal customer. Try to think of the kind of keywords and phrases that they would be likely to use. Which online services would they use to find what they’re looking for? Look at your key demographics and adjust possible search processes accordingly. If, for instance your target market is teenagers, it would be wise to focus on popular social media forums.

Compile a large list of all different possibilities. A good source of inspiration can be found by looking at what the competitors are doing. Check out competing websites and find out which keywords they are focusing on. This will give you a better idea of the current market situation.

Keyword Analysis


Now this stage gets more scientific and will require an in depth research into your current keyword list. By using online tools such as the ‘Google AdWords Keyword Tool’ you will be able to plug in your data and get back some constructive feedback. This keyword tool will help you determine which phrases are the most popular and what the levels of competition are like. This part of the research is very important and once complete, will leave you with a comprehensive list of the most viable words to use within your website.

Keyword Deployment

This final part of this SEO Development programme is the deployment of keywords. The best words from the keyword research should be sprinkled liberally throughout the website. Main areas of focus should include Meta data, page titles, alt tags, H1 tags and the main body content.

The next stage within this SEO Development collection will look at building the more technical foundations and structure of the website.



Total SEO Services

Monday, 6 December 2010

What a New Starter/ Small Business should expect from an SEO Package

If you’ve recently set up your own business or are looking to expand your current small business you have probably considered the benefits of getting your company online. These days all businesses should have an online presence. The longer you leave it the more work will be required at a later date to enhance your online reputation and make sure that your business is showing up frequently within the search engine results.

Setting up yourself online is a relatively cheap practice and within only a couple of months you can have your initial investment back due to the increased business a website is able to bring.

A modest monthly investment with a decent SEO company will ensure you get your money’s worth and improve your name online and off. An SEO package for a new business or a small company should cost you around £70 per month. A common misconception for new businesses starting out is that they cannot compete with established firms. This is definitely not the case.

The potential of a simple and efficient search engine optimisation campaign must not be underestimated. Your business will be able to rival and beat well established and large companies online by taking advantage of the search engine optimisation market.

Your business will receive the exposure you deserve and as a result will get noticed by a new customer base. An investment in brand design, web development and Search Engine Optimisation services will make sure of business longevity.

From an SEO New Business Starter Package you should expect the following:

Keyword Research - Your chosen SEO Company should carry out an in depth analysis into which keywords will be most beneficial for your specific market. Keywords are the foundations of every SEO campaign and a thorough research programme is essential for online success.
• Once the best keywords have been discovered, the next stage is the deployment of unique, keyword rich page titles, H1 tags and page descriptions. Keywords should be distributed throughout all your online media using the best seo systems to ensure maximum coverage for your business.
Social Media Introduction – business generation and social media go hand in hand, your SEO company should be able to teach you the many benefits of social media.
Article section of website created – Content is King and industry focused articles, press releases and product & service updates are an integral part of creating a reputable and trusted brand online.

SEO Services are crucial for success online. For a new business this is a great alternative to spending money on the old type of advertising in the yellow pages, business directories or mail shots.