Friday, 29 October 2010

The Top Article Directories League Table - The Best Article Directory

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To view the Full Article Please check out the Web Branding Article Archive

Tuesday, 26 October 2010

Useful SEO Terminology Explained

If you’re new to Search Engine Optimisation (SEO) you may find much of the terminology quite daunting at first. The following content will explain some common SEO terminology to help give you a better understanding of Search Engine Optimisation.

Blog – This term is short for ‘web blog’ and can be also used as a verb, ‘to blog’. It consists of a website that includes posts commonly on topics such as experiences, expert information, hobbies, interests or diaries. Blogs contain a whole host of multi-media content such as podcasts, videos and images. Blogs are free to setup and easy to use.

Bot – Short for the phrase ‘software robot’. These robots are deployed by search engines to explore the World Wide Web and record page content and link data for use on the Search Engine Results Page. A bots exploring of the web is known as ‘crawling’.

CSS – Stands for Cascading Style Sheets – these provide website information regarding layout, colours, backgrounds and the format of web pages.

Hyperlink – This will link two hypertext files together. These are almost always the type of links applied to webpages.

Knoll – This is Google’s answer to Wikipedia, a database of knowledge written by expert authors within their various fields. Knoll has not made a great impact on the web yet but is one to watch.

nofollow – this is an instruction that is given to bots to disregard a hyperlink so it will not contribute to benefiting the search engine’s ranking of the link’s target.

PageRank – This is Google’s method of determining the importance of websites. The rank is based on a score out of 10, with 10 being the most important. The PageRank was invented by Larry Page and Sergery Brin, the founders of Google.

SEO – Search Engine Optimisation is the process of increasing the volume and quality of traffic to a website to improve its standing within the eyes of the Search Engines. It can also be used as a term of someone who carries out SEO, as in a Search Engine Optimiser.

Sitelinks –links shown below certain search results within Google that will show a list of the most important pages within the site.

Sitemaps – this is a protocol that is used by webmasters to inform search engines about the pages that make up a specific website and what importance is attributed to each page.

URL – all addressees on the internet have a uniform resource locator which will act as an address to point to retrieve the files of any website or web content.

SEO Services: How to Maximise Conversion Rates with an SEO Landing Page

The Landing Page is a useful tool when trying to increase traffic and generate conversions.

The basic premise of a landing page is to complement an advert or link found elsewhere on the internet. A successful landing page should act as the next, natural progression of explanation. First, the advert grabs your attention, then the landing page is there to give a more detailed and persuasive argument, that could potentially lead to a sale.

A homepage is different to an SEO landing page. Normally the average homepage will consist of 300-500 words, it will contain many links and the main reason of this page is to welcome you into the site and encourage you to explore more. The main reasoning behind an SEO landing page though, is to sell either a product or service. These pages are much more keyword dense and most probably contain double the word count of a standard homepage.

Landing Pages have great potential to increase a websites conversion rates and will ensure you make the most out of your online advert campaign. It is not uncommon to find elaborate ads linking back to a business’s homepage. On the whole this is bad practice as most homepages aren’t sufficiently geared up to maximise conversion rates. It will simply leave the advert clicker wandering ‘Where now?’

Think of an SEO Landing Page as a chance to give a really in-depth sales pitch. Provide detailed information, graphics, resources and images
. Don’t go too overboard, but bear in mind people prefer more information when considering a purchase. This strategy is a great for any Company Branding or Business Promotion.

A good structure to work from is the old fashioned sales patter technique which can be broken up into five different stages:

• The Promise of something valuable
• The Picture of the customer much better off with the new product or service
• The Proof of this through testimonials or hard evidence
• The Push to buy now
• And the Final offer, with absolutely everything explained so it’s as clear as day


These stages are pretty self explanatory and will help provide the leverage required to improve your conversion rate and hopefully, profit.

The Landing Page is not complete without at least one clear and prominent call to action. The purpose of this landing page it to generate a conversion so you MUST ensure you extinguish any customer doubt and provide a simple and logical reason to act now.

The steps above will help an SEO Landing Page to attract and maintain interest; then hopefully convert the sale.

A well written and structured SEO landing page is one of the most overlooked and valuable SEO Services around today.

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SEO Services: Link Wheels – An overview of Improving Search Engine Optimisation via Link Wheels

The concept of link wheels can be likened to large company. After a period of success a business providing a great service will realise that they are able to expand and can seek out new pastures.

For the purposes of illustration let’s take the hardware store Wilkinsons. They have stores all over the UK, but one enormous warehouse and head quarters just outside Sheffield. This warehouse serves all the shops across the country and all the stores rely on deliveries from the main HQ.

Each delivery symbolises a link, the more deliveries made the more stock will be sold and therefore, more profit will be sending its way back to the main headquarters. More stores and more deliveries mean one thing: Business Growth. This growth equates to online reputation for a website, which is what a link wheel will provide.
If correctly implemented and managed, link wheels will significantly boost SEO (Search Engine Optimisation) campaigns.

The stores represent web 2.0 properties. ‘Web 2.0’ refers to a specific type of website that is second generation in terms of web development and design.
An example of this would be a blog. Free to setup, easy to use and is full of different types of media such as podcasts, videos and articles.

There are many types of ‘Web 2.0’ websites out there that anyone can setup. The basic premise of a link wheel is to use many different web 2.0 properties to link back to your main website and also to one another. Your main website will act as the Warehouse or the Head quarters in the above example and will receive all the link power from the different channels available.

A link wheel will be more successful if the web 2.0 properties that are chosen for use are hosted from websites with a strong page rank and good online reputation.
The links will then hold more gravitas and will be looked upon more favourably by the search engines. The key idea within a link wheel is to channel a great amount of authority and trust on a specific keyword or phrase. This will then improve the search engine’s positioning for that keyword.

Here’s what to do:

• Sign up to 8-10 web 2.0 properties such as Blogger, Wordpress or Squidoo
• Post different articles on each property
• Provide two keyword rich links. The first link should link back to your main website and the second link should point at the next web 2.0 property in the chain.
• Link up all your properties until a full link wheel has been created.

Monday, 25 October 2010

SEO Services: Search Engine Optimisation Tips to help grow your Online Reputation

Building up your websites reputation is an important role within the world of Search Engine Optimisation. SEO will help improve the chances of potential customers finding your website and will result in more leads and sales.

To build up your websites reputation within the online world it is worth taking into consideration the following tips to maximise business growth through effective web branding.

• As a business trying to gain a good online reputation you must understand the true benefit of SEO and how it will benefit any business in the future.

• Set out specific goals to become the best within your industry. Never assume that just because you have a functioning website, other sites will want to link to it. Work on your unique selling point and portray this message online.

• For a successful online marketing strategy your priority should be spending time not money. Start an interesting and engaging conversation with the wealth of people online today. The ability to get people talking about your website is vastly more important than spending lots of money on large marketing campaigns.

Boost your reputation by insuring that whenever a URL link of your site is present, they are well ordered and consistent. A muddle of duplicate content will dilute the power of links, ensure links are pointing at your URL, not at pages.

Build a reputation you can be proud of. This again involves time and effort but the positive results will speak for itself. Shout from the rooftops in all the many online avenues about your brand and why you’re so good at what you do.

• Think carefully about the content you’re putting your name to. Create interesting and worthy content that will rival the information your competitors are putting out there. Stand out from the crowd.

• Remember that relevance is key. Ensure your content is insightful, thought provoking, original, fascinating and to reiterate, relevant.

• Join in with the Social Media conversation and let everyone know how great your brand is. Push the boundaries, be honest and freely give out helpful advice.

• Take advantage of online update services and social groups to enhance your business notoriety.

• Everyone values knowledge. Strive to be an expert within your field and make sure your share this acquired knowledge within your sector.

• Make it extremely easy for anyone to link to your site, provide artwork and html code for potential linkers to easily carry out the process.

• Consider paying for Yahoo directory and submit your site to as many website directories as possible including the Open Directory Project.

• Plan how to make your site irresistible to link to.


These SEO Services will help you realise the benefits of building a great online reputation.

SEO Services: How to Create Inlinks and Improve your Website’s Status

A good method of improving your website’s reputation and search engine standing is to invest some time into building links to your site. The most important type of links are those which link to your website but do not require a link back. Search engine’s look upon these type of links favourably and attribute a higher status to the quantity of these links your website has. These type of links are known as one way links or inlinks.

When your website is crawled by search engine bots, they will calculate how much worth is attributed to each link. If the link in question is from a highly reputable website with a decent page rank it will carry more weight. A key point to remember when trying to gain links back to your site is that quality far out performs quantity. Links from high ranking pages are worth considerably more than links off minor sites, so build this strategy into your SEO Services.

The following advice will set you on the right track to grow your sites’ inlinks. The process of link building is an integral part of SEO (Search Engine Optimisation).
The more links you build the more highly regarded your website will be by the search engines. A website with a good reputation will feature high in the SERP (Search Engine Results Pages).

Consider the following:

• Article writing: This is a great way to increase links. By submitting articles to article directories such as Ezines you trade your content for decent page ranking links. If readers like your content and want to publish it on their website they can, but they are obliged to keep your link with the article.

• Forums: Participating with online forums is another good method of building links back to your site. Most forums will allow you to add a signature box. Within this box you should add a link pointing back at your website. The more you converse with people the more links you will create. Try and post interesting and relevant comments to ensure you are well regarded and this will also increase the chances of people clicking on your link.

Blog Comments: Pretty much all blogs have comment boxes available at the bottom of each post. When making a comment you will normally be allowed to provide a link. Like with forum posts, make attention grabbing comments to improve the chances of a click.

• Testimonials: Perhaps a recent product you have bought or a holiday you went on. Give your thoughts and in return you will be provided with a link back to your site. Once again the same applies as the two entries above, appealing and worthy content will ensure your link gets more exposure.

When carrying out these activities keep an eye out for high ranking article directories, forums and blogs. Remember the point made earlier that quality of links far out performs quantity.

This information will help you improve your websites ranking in the eyes of the Search engines. Best of luck promoting your website.

Search Engine Marketing – Key Strategies to Enhance SEO Services and Performance

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) go hand in hand.

A successful SEM campaign will boost the amount of traffic your website receives. SEM is inherently a more focused form of internet marketing that will increase websites’ visibility within the SERP (Search Engine Results Pages).

To carry out a successful SEM campaign it is important to consider the following points:

• Advert Creation – Ensure you use good grammar and avoid excessive punctuation. Create catchy content but don’t go overboard with superlatives. It is advisable to match up relevant keywords within your advert.

• Testing Ads
– To work out the recipe for click through success, write at least two different ads which point to the same page. Analyse the results after a period to work out the most effective wording.

• Landing Pages – Make sure that your landing page is relevant to your advert. Explain clearly why, what and how. Include a prominent call to action. Test using different landing pages and keep a record of performance. Test until you find a landing page that far out performs your other page options for lead conversion.

Keyword Research – Check multiple sources to find your most effective keywords. Look at competitors’ sites, industry relevant websites and blogs. Use the Google Keyword tool to develop a decent list of about 30 keywords and phrases.

• Customer Incentive
– Increase the chances that guests will leave their details by offering free downloads such as white papers. Offer reports, webinars, contests, surveys and newsletters. These can all be used as important tools to gain your customer’s details.

• Budget
– Make a budget and stick to it. Determine your goals and map out how many leads or sales you plan to achieve from search marketing? Higher goals will require a larger financial outlay.

• Conversion Tracking – This is an integral part of any SEM campaign. Your goal should be producing either leads or sales so ensure you implement conversion tracking through either Google of Yahoo’s services. Without conversion tracking you’ll just end up paying for traffic with no way of measuring your return on investment.

• SEO
– A well optimised site will place you in good stead for increased impressions and better conversion rates. Organic search results always outperform sponsored ads so try to make sure your website is high up the organic searches as possible. There are some great SEO Services available today.

By adhering to the following advice you will have the foundations for a successful Search Engine Marketing Campaign.

Monday, 18 October 2010

On Page SEO – Important Search Engine Optimisation Links: Internal and Outbound (Lesson 5 of 5)

This collection of articles focus on the area of: on page SEO. This article is lesson five out of five and covers the topic of links, both internal and outbound.

Links are what makes the internet so accessible. Internal links include all connections within a website. The more keyword rich internal links there are, the better for SEO. Outbound links are links from your website to another website or web-page. The visitor generally has to leave your website to follow an outbound link.

On Page SEO - Internal Links

The art of internal linking is often overlooked and not taken full advantage of. Internal links with good anchor text hold good SEO value. However you decide to layout your web page is up to you but still after so many years of the internet the old system of split-menu navigation rules strong.
When dealing the navigational elements of your pages, always ensure you use navigational elements and not images. These days there is no excuse for missing the opportunity of further keyword rich anchor text within the navigation of the website.
In-context links are the links that appear within the main body of your content. Try to link keywords and key phrases to maximise SEO effectiveness. A wide selection of internal links is advised. Consider having a feedback form, favourite link, twitter and facebook links to help you gain better understanding of how users perceive your pages.

On Page SEO – Outbound Links

Depending on the search engine, certain criteria regarding the number of outbound links effect how a website’s importance or page rank is determined. Google as the major player within search engine authority takes this approach. Google look at the amount of websites linking to your website as a measure of importance. The page ranking of these outbound links are also taken into account and calculated accordingly. Less links from higher ranked pages will be needed to boost your website rank.
The more Outbound links you can get the better, here are a few pointers to help your SEO:

• Join relevant forums and add a signature with a link back to your site.
• Create a Blog and link back to your main website
Write articles and submit these to Article repositories, you will receive links in payment for your writing.
• Add comments to other peoples Blogs, this will normally give a link back to your site.


It is recommended that if you are going to link out from your website that you choose highly regarded websites that have a high page rank and share the similar field you are involved with. Avoid links onto so called ‘money pages’

Both Internal and Outbound links are great ways to give your On page SEO campaign a real boost.

Saturday, 16 October 2010

On Page SEO – Important Search Engine Optimisation Body text and Alt tags (Lesson 4 of 5)

This collection of articles focus on the area of: on page SEO. This article is lesson four out of five and covers the topic of Body text and Alt tags.

On Page SEO – Body Text

An important tip to bear in mind, when preparing the main body text is to think about your human reader. We’ve all visited sites that have far too much information displayed. This may hold more SEO potential power but will instantly put off your reader.

As a basic guide try to stick within a 450-600 limit on each of your pages. The lower the amount of the words you show, the more scope you have for a better content layout, with appropriate use of header tags. Try to keep your content clear and concise. Make good use of the italics and bold formats to help pick out keywords on your page. Don’t use the underline format unless it represents a link as this may confuse users.

Attempt to liberally sprinkle 3-4 keyword phrases throughout each page of content. Don’t go over the top but keyword rich content is a great SEO technique. For your top 3-4 keywords, try to make sure they make up roughly about 20% of the whole page content: title, headers, alt text and content.

They are many free keyword density analysers available online. Simply copy and paste your text into one of these tools to gauge your keyword density, then tweak accordingly.

The power of good SEO copywriting must never be underestimated.

On Page SEO - Image Alt Tags

The purpose of Alt tags is to allow text browsers to see what images represent and also as an aid to partially sighted or blind internet users. With the high percentage now using broadband, the age of text browsing has fallen by the wayside. The only real users of Alt tags these days is the visually impaired who require this data to make full sense of a web page.

The use of images should be kept to a premium and only used to enhance the visual appeal of your website. The fewer images a page has the faster it will load and fast loading pages are looked on favourably by search engines such as Google and therefore hold SEO importance.
When you use images make sure you follow these recommendations:

• Ensure each image has an Alt tag except images used for spacers. The naming of space images can be very irritating for disabled users.
• Do not overload your alt image tags with keywords. The purpose of these tags is to describe the image. Do use keyword phrases, but make sure it makes sense.
• No need to say ‘image of..’ just the description
• Many free online tools will check for any missing alt tags, these can be very useful.


Remember to take advantage of both keyword rich content and well labelled Alt tags as part of good SEO practice.

On Page SEO – Important Search Engine Optimisation Breadcrumb trail and Heading tags (Lesson 3 of 5)

This Search Engine Optimisation Lesson is number three out of five and focuses on the different factors that make up a successful on page SEO campaign.
The Breadcrumb trail and Heading tags are a crucial element of on page SEO. Both elements form the strong basics of good SEO practice.

Breadcrumb Trail


The breadcrumb trail is of particular SEO value and will also benefit user navigation throughout your site and enhance page structure. This trail must be one of the most overlooked SEO techniques. Many sites neglect this powerful SEO tool, but when implemented correctly can be of great Search Engine Optimisation significance. The breadcrumb trail will serve your website in the following way:

Home Page >> Section Name >> Category name >> Page name – Page description

The guillemot symbol, also called angle quotes, separate each section of your site acting as a set of markers on a route of travel into your website. To write ‘>>’ correctly in HTML code you need to write »

Each marker on the breadcrumb trail apart from the last, which represents the page you’re currently on are all links. On page SEO and site navigation is vastly improved with the implantation of breadcrumb trails. Make sure you take advantage of these for SEO purposes:

• Breadcrumb trails will reinforce the navigational structure of your site, evenly distributing page rank throughout all pages
• Trails are generally the first text that appears at the head of a page and therefore hold great SEO importance.
• Keyword rich internal links is an important and beneficial by product of implementing breadcrumb trails.


Heading Tags

It is very important to make use of heading tags as they carry a lot of SEO weight. Heading tags are probably the second most important SEO element after page titles.
The heading tags are twice more important than your main content for a page. Ensure your heading tags are keyword rich and specific to the page. Do not just use H1 tags but make use of the H2 and H3, although the latter two tags do not carry as much weight they are still good on page SEO practice.

Try not to use any more than five to seven heading tags on a single page
. The overuse of tags may dilute the content somewhat. They are a great method of breaking up your content and helping the reader gauge the importance levels of your on page text.

The above points are two very important elements of on page SEO and will stand you in good stead for your overall Search Engine Optimisation Campaign.

On Page SEO – Important Search Engine Optimisation Meta Descriptions and Keywords (Lesson 2 of 5)

This collection of articles focus on the area of: on page SEO. This article is lesson two out of five and covers the topic of Meta descriptions and keywords.

On Page SEO -Meta Descriptions
Meta descriptions are tags which are placed within the section of your HTML code. The purpose of Meta descriptions for on page SEO, is to give a brief summary of the page content. This description will often appear below the main page title in the SERP. It acts as an additional blurb that potential visitors will read along with your title.

The importance of the Meta description has waned over recent years, many SEO specialists claim that this element is no longer an important part of Search Engine Optimisation. The description tag may hold less clout in SEO terms but is still useful for:

• Snippets
Within most SERP’s the Meta description will be used to form the snippet, the snippet is a useful part of text as a call to action to bring in more visitors. This may not be a strong element of SEO but is definitely a good source of internet marketing.

• Directory Submission

A point to bear in mind is that some listings from certain directories will use the meta tag as a page title within their listings.


On Page SEO – Meta Keywords

Like the Meta description the Meta keywords also feature within the HTML. You will find them within the section at the top of the page HTML. The purpose of this section is to provide the search engine with the keyword information for that specific page to help in the process of indexing.

It is common SEO knowledge that the backbone to any Search Engine Optimisation campaign is keywords. Keywords feature throughout all content on and off your site and help build up importance with a specific field. Although keywords are such an important part of any SEO campaign the Meta keyword tag doesn’t hold so much importance. This point may be of importance but it is still advisable to use these keyword lists as they act as a good reference point when creating additional copy specific for certain pages on your website.

Try and adhere to the following SEO pointers:

• Each word within your keyword list should be broken up with a comma but no space is needed.
• User lowercase for all keywords
• Use the most site wide relevant phrases
• Never use more than 50 words in the Meta keyword tag, try 35 words for each page
• Ensure that keywords appear at least once within your on page elements

Both Meta tags described above are not the most important SEO elements but must not be overlooked as they form an integral part of a Search Engine Optimisation campaign as a whole.

On Page SEO – Important Search Engine Optimisation Page Titles (Lesson 1 of 5)

The page title in on page SEO terms is probably one of the most important Search Engine Optimisation elements to consider. To try and ensure the best possible start to your SEO campaign it is advisable to spend a good amount of time considering what to include within your page title to help maximise your on page SEO.

Consider these points of note:

• Google Algorithm - As mentioned above, the page title is the most important part of on page SEO. It acts as an important summary of what your page contains and also carries the highest on page significance according to the Google Algorithm.

• Search Engine Results Page -
After typing an enquiry into a search engine your results will be displayed in the SERP. The page title is used by every search engine as the blue linking line at the top of each result. This is an important element of SEO. Try to make your title as catchy as possible, with a call to action. Take some time searching for similar topics in various search engines and make a note of which page titles stand out and make you want to click on them to enter a website.

• Browser Windows
-Most browsers these days will display the page title along the blue bar at the top of the window. When dealing with multiple tabs within one window the title can be displayed on individual tabs. This shouldn’t be underestimated as this is all good online marketing to help web branding.

• Directory Submissions -
When submitting your website to certain directories or librarian services they will insist that they use your page title as a deep link into your website. It is advisable for on page SEO that within this title is the name of your company and perhaps your website.

A good SEO title will consider all the above Search Engine Optimisation points and should also be keyword rich. The title should contain a call to action and attempt to engage the user while standing out from the rest of the search results.

Final Tips to consider, ensuring on page SEO success:


• Each page title should be different but using consistent keyword rich text
• Title tags shouldn’t exceed 85 characters and never more than 120.
• Write the title so it can be truncated at both the 66 and 75 character marks.
• Try to include your company name or website.
• If possible, include a short call to action
• Keywords used in the title should be repeated in the URL, keyword tag, heading tag and content.

This is the first lesson to On Page SEO and one of the most important parts of laying the foundations for a successful Search Engine Optimisation Campaign. The next lesson of this collection looks at the role of Meta descriptions and keywords within on page SEO.

On Page SEO – 5 Important Search Engine Optimisation Lessons

On Page Optimisation involves any changes you make to your own website. These changes will mostly involve changing the code, content and links within your website. It is good practice when dealing with Search Engine Optimisation to spend a good amount of timing planning your on-page optimisation. See your on-page optimisation as the ‘laying of the foundations’ for a successful Search Engine Optimisation campaign.

Below are the Six Lessons in Search Engine Optimisation excellence. If these steps are correctly followed you are guaranteed the best possible SEO start. Your website or the site you are carrying out SEO for, will soon be featuring at the top of search engines. Each category acts as a short introduction to another article.

This article is the first piece of writing within a collection of six articles.

1) Page Title
This is an important aspect of on-page SEO. Quite often the page title will be used within the Search Engine Results Page (SERP) The page title holds the most weight because search engines will use this as a description of what a page contains.

2) Meta Description and Keywords
Some website directories and certain search engines may use this meta description as a little bit of descriptive blurb when showing a link to your website.
Keywords make up the backbone of any Search Engine Optimisation Campaign and shouldn’t be under estimated. By having specific keywords for each page it’s easier to create other external digital assets that share keywords, link to the page and therefore boost its online importance.

3) Breadcrumb trail + heading tags
The breadcrumb trail is a useful tool for Search Engine Optimisation, not only does it create more internal links but improves user navigation. The trail will act as separate markers on a line of direction into the website. Heading tags are normally known as H1,H2,H3 etc. tags. H1 represents the most important. This is a good method for laying out information dependant on importance.

4) Body text + Alt tags
The body text makes up the majority of any website. Un-surprisingly this is where keywords come into play. Well structured prose will allow for a healthy amount of important keywords to be used. Alt tags are image descriptions. These descriptions are often left blank, or the description bears no resemblance to the image. Alt tags are another SEO factor to take advantage of and sprinkle with keywords.

5) Links – internal and outbound
Links are what makes the internet so accessible. Internal links include all connections within a website. The more keyword rich internal links there are, the better for SEO. Outbound links are links from your website to another website or web-page. The visitor generally has to leave your website to follow an outbound link.

The article that follows on in this article collection is titled:

• On Page SEO – Important Search Engine Optimisation – Page Titles (Lesson 1 of 5)

Monday, 11 October 2010

Internet Marketing Strategies - 5 More Tips to Improve Your Internet Marketing - Part 2

Following on from Internet Marketing Strategies Part 1, more examples of Internet Marketing Strategies are looked at. There are a great many options and opportunities to help your internet marketing prosper. The five tips covered below will further expand on the original article ‘Internet Marketing Strategies – 5 Tips to Improve Your Internet Marketing’

1. Community – Give back to the online community. Try to make sure all visitors to your website feel like they have received valuable content, advice or guidance.
Provide a whole host of free resources that customers can take with them and share with others. If you can guarantee that your site can consistently provides quality resources, your customers will keep coming back, gaining customer loyalty is a crucial role for effective internet marketing.

2. Visible Name Tag – All business print that you push out must clearly show your URL address, email contacts, Twitter handle (@webbrandinguk) and so on. Never miss an opportunity to promote your name and brand. Attach your URL to absolutely everything; business cards, flyers, letterheads, posters etc. Also, when online keep linking back to your URL, create a forum signature, post links on facebook and twitter. All these techniques will boost brand awareness through powerful internet marketing.

3. Wiki – A good internet marketing technique that has been implemented by many successful online businesses is to create their very own wiki page on their website. This page is in the style of any Wikipedia webpage you will have come across but is specific for just your business. This looks very professional for a business to be represented via a wiki page.
Wiki’s can also allow users to update content themselves, making them feel more part of your website. Internet marketing is all about getting your customers on board, inspiring confidence and making them feel at home.

4. Research – An important part of consistently providing up to date and relevant information for the benefit of your users is through surveys and polls. Add more user interaction within your website by implanting these features. Study the results you receive and write up your findings and publish on your website. If users are aware that the topic they have just voted on will be analysed and turned into a report, they will be more likely to visit you again to learn more.

5. Contests/ Competitions - A good example of worthwhile Internet Marketing is through the medium of web contests, competitions, giveaways and promotions.
The previously mentioned marketing techniques help reel in your potential customers and act as an alternative to regular advertising. The main difference between regular advertising is that the points above will engage the audience and provoke a call to action through the chance of winning.


Internet Marketing is a Great way to spread the word about a product or service.

Internet Marketing Strategies - 5 Tips to Improve Your Internet Marketing

Internet Marketing is slowly becoming an integral part of any 21st Century business. Back in the 1990’s many businesses could prosper without having any online presence. Times have certainly changed and the rapid rate of technology evolution means that a business of today can absolutely not afford to have an online presence.

A clear and well defined Internet Marketing Strategy is crucial for business success. The five tips covered below will help to improve your internet marketing and help drive your business forward online.


1. Embrace Social Media – It may seem that social media has no place within the world of business and is purely for keeping in contact with friends but this simply is not true. A business must not under-estimate the potential of sites such as Twitter, Facebook and Linkedin. Spark up conversations online and join the discussion, have an opinion and be interesting. Long gone are the days of the big businesses not communicating with their customers. Forums are also great places to spread the word about your services or products. Social Media is a must for Internet Marketing.

2. Get Blogging and Creating Copy – The key to a good blog is quality content. Write about your areas of expertise and always ensure you’re using the most up to date information out there. An important internet marketing tip to remember is that the articles you write for your blog have great internet marketing potential. Post articles to online article submission sites, press-release sites, other peoples blogs, forums, twitter, facebook and anywhere else that would welcome a well written article. Make that article work for you and ensure all copies have a link back to your website.

3. The Infamous SEO – Search Engine Optimisation should definitely not to be over-looked. SEO forms the back-bone of all Internet Marketing. Ensure your website is clear, user friendly and is well optimised. Choose your Keywords well, carry out analysis with Google Adwords Keyword tool and generously spread them throughout all pages and articles. Review your Keyword throughout the year to ensure they are the best for your internet marketing campaign.

4. Main Website – Your website must give a great first impression because all your internet marketing efforts will lead back here. It is important to have a clear and memorable site. Ensure your website has a user friendly interface and will engage your audience. Take advantage of features such as videos, polls, learning resources, quiz’s, social media button for users to share your information, comment areas and any other form of interactively which will benefit the user experience. All these features will improve your internet marketing influence.

5. Online Advertising –A major part of any marketing campaign comes down to building brand awareness. Very often a good method is through advertising. It is worthwhile looking at implementing banner ads. The click through rates are not the best but they will gain you more visibility. Think about the environment you place your adverts. If users like the environment they’re are more likely to like the adverts. Facebook ads and the new promoted Tweets and both good examples of this.



To Improve your Internet Marketing, regularly evaluate your marketing campaign to allow for growth and change.

Video SEO – 7 Tips for Online Video Optimisation

Online Video Optimisation is sometimes referred to as Video SEO. It is the process of increasing the traffic to one specific video or a group of videos.
Video SEO shares many similar traits to regular website search engine optimisation. The most important shared trait of video seo and regular seo is that of keywords. The choice and implementation of the correct keywords can have a notable increase on traffic.


Remember to think about these 7 Tips to help your Video SEO campaigns.

1. Try to target your keywords before you create a video. Focus on the purpose of the video, who it’s aimed at? and what would that individual type into the search?
It is very important to ensure that your video title is as keyword rich as possible. The title is a major factor of successful video optimisation.
With Video SEO some of your keywords should be the same as your tags. Make sure you also have additional tags. These extra tags should act as a detailed description of your video.

2. When you come round to embed your videos on a specific webpage, bear in mind these points. The page which holds the embedded video should share keyword rich content relating to the video. H1 tags, Meta descriptions, page titles and alt text should all share keyword rich content relating to the video. The more you can implement this, the better for Video SEO. A video’s Meta data should always include title, description and keywords.

3. When producing your video try to incorporate text within certain frames. This text should be keyword specific. Using the first and the last frame for text is advised. Video search engines such as ‘Blinkx’ can read keywords from the video using Optical Character Recognition.

4. Ensure that any internal video links within your website content are keyword rich. Don’t limit these links to just your website. Use all your available digital assets, such as a blog, facebook page or twitter account.

5. Audio is an important part of video seo and looks like it’s set to become even bigger in the future of video optimisation. Video search engines such as ’EveryZing’ run voice recognition software to extract a searchable transcript. Having your keywords feature is becoming more and more important for video seo.

6. Creation of a video sitemap. This will allow bots to crawl your video archive in a much more efficient manner. Google offer plenty of good advice on how to correctly build and implement your video sitemap. See Google Webmaster Tools.

7. We have all heard of an RSS feed by now. Setting up an RSS media feed will set you in good stead. Just like the regular RSS primarily used for text content. An RSS media feed is simply for audio and videos.


The backbone of any decent Video SEO campaign is keyword choice and use. If you can successfully integrate keyword rich content in all the areas mentioned above you will be well on your way to online video optimisation excellence.


Video SEO is a relatively new concept but we will see a noticeable increase in popularity within the coming years. Predictions forecast that within three years time, an impressive 90% of all bandwidth used will be for the use of online videos.

Friday, 8 October 2010

A Different Approach to Search Engine Optimisation – Effective SEO Alternatives

You can read all day about the perfect ingredients for a good Search Engine Optimisation campaign. Some of the key parts of an SEO campaign will include:

• Link building
• Keyword Rich Content
• Distributing and Promoting your Digital Assets
• Social Media Campaigns
• Implementing keyword in title tags,hi tags, alt tags etc


None of the previous points should be overlooked; however, there is a type of SEO that will help you harness a new power from Search Engine Optimisation.
Very often businesses and individuals will overlook ‘Offline SEO’, this term loosely describes all activity that takes place away from the internet but is focused on driving traffic to a website.

Often, after carrying out all the correct protocol for SEO you may still find that your website is still in need of a boost. It’s time to take a look beyond the online possibilities and take a look round the real world.

Search Engine Optimisation is inherently about getting more traffic to your site. SEO can simply be likened to shop location. Having a very well optimised website is like a shop having a great location on a busy street corner. By enhancing SEO you have effectively improved you shop location, your visibility and most importantly, your customers.

The old rules of advertising, marketing and word of mouth definitely still apply. The best optimised website in the world will still need some old fashioned conversation, gossip and opinions: online and off. Word of mouth online is obviously making a huge comeback these days with the rise of social media. Websites like Twitter and Facebook are breeding grounds for social exchange and important business tools. An important point of note though, is that the vast majority of conversations and exchanges are not about entities online but things going on in the real world.
The true skill in a successful SEO campaign is combining the two areas of offline and online. Think about how to create a buzz about your website and business brand. Take to the streets, print out some flyers. Don’t just hand them about but tell people why and for what reason your handing them out. A face to face meeting is going to be far more memorable than an advert online or an individual reading just another flyer.

Here are a few suggestions to get you thinking:

Host a competition – A good form of advertising and business promotion
• Host an event or consider participating in already established events to leverage your brand by association.
• Run training sessions within your field. Give talks and offer free advice to new businesses. Help within the community.
• Write reviews or carry out polls specific to your Local area


The main point of note that all these examples share is that they promote engagement and are subjects that everyone can relate to and will have an opinion on.
Even controversial and radical ideas are great for a good discussion. The more people talk the more your ‘Offsite SEO’ will grow.

At present Google are looking at getting rid of the ‘Page Rank’ and putting less emphasis on in links due to link farms and other ‘black hat’ seo techniques. As a result it is becoming even more important to make a name for yourself offline.

Thursday, 7 October 2010

Successful Online Branding and Understanding the Importance of Your Online Digital Assets

The rapidly changing landscape of the Internet means that online branding of the future will also have to evolve. The Internet has never been more influential for a successful online business than today.

Online Branding is a form of online promotion and acts as a visual arrival point for visitors discovering your business for the first time. Online Branding includes absolutely everything on the web, that is the property of, or represents your business. This is often referred to a company’s online digital assets.

A complete digital asset archive for a business’s online branding campaign would include any of the following web components.

• All web pages of the main business website
• Blog pages of the Business Blog
• Social Media Platform websites (Facebook, Twitter)
• Web Photo archives (Flickr, Picasso)
• Online Video archives (Youtube, Metacafe)
• Directory Submissions (Yell, UK Business Directory)
• Forum Participation
Online brochure/ Pdf information sheets
Articles, Press releases and Business promotions
• Email correspondence

For successful and memorable online branding all the digital assets mentioned above must adhere to the same web branding guidelines.
Web Branding guidelines will attempt to ensure that the same rules regarding design, colours, fonts, formats, structure and content remain the same across the board. Each digital asset should possess the traits of the defined web branding guidelines to clearly symbolise the businesses’ brand.
To make sure of powerful online branding and business recognition, it is advantageous to always ensure that web branding guidelines are a top priority. Wherever an online digital asset if to be found, a customer will instantly be able to mentally link the web branding style to the business in question. This basic rule will ensure a high level of online branding to inspire confidence with your customers.

A regimented approach to the online branding guidelines will guarantee an excellent level of business brand recognition. Better brand recognition is great online marketing and a form of free advertising.

Online branding shares many similes to Branding of yester year, the firm basics still remain the same: Simplicity, Brand character, a clear Image of values and most importantly a memorable online brand that your customers will hold in high esteem and talk about positively.

A high standard of online branding when posting any material online is key. This will always keep your business brand fresh in your potential customers’ minds. The next time someone is asking a friend or a college if they know of a good business within a certain sector, your business brand will be on the tip of their tongue.

Online Branding is becoming more important every day. The amount of money being spent on marketing off line is, and has been steadily falling for many years.
For more business impact, get the basics of a great online branding campaign together today.

Ground breaking
, controversial and thought provoking online branding campaigns are coming to the forefront. To get a brand noticed within this climate you’ve got to shout very loud and most importantly have a clever message to kick start the social media conversation.

Building your Twitter Campaign – Realising the Business Benefit of Social Media

Twitter is an effective and useful business tool. It’s a great way to communicate with current and potential customers on a very personal level. In the past businesses would speak to their customers through large marketing campaigns using mediums such as billboards and tv advertisements. These techniques rely on the more direct hard sell. This non-personal approach is slowly dying out and making way for the age of social media and web branding.

The one on one conversation between the large company, and the individual customer can be seen as making a come back. More large and well established businesses are getting a team together solely to deal with their social media and web branding campaigns, especially with Twitter and Facebook.

The challenge of setting up your own effective Twitter campaign is being able to define clear and achievable goals. Spend time getting to the bottom of what results you want from your campaign, who’s your main target, do you have a basic protocol for your business to adhere to? By asking questions such as this you will quickly build up a more accurate picture of where you need to be going and how you plan to get there.

Start your campaign by searching for other Twitter users who share similar interests, are located nearby or who are in your business industry. Many people new to Twitter can’t see the benefit of posting a 140 character message, but there’s far more than meets the eye. Following interesting and knowledgeable people is a huge part about what your Twitter campaign should be about. Stay up to date with the top leaders and thinkers in today’s world. They say ‘Success breeds Success’ so it makes sense to get in the mind set of those people.

Twitter is able to offer your business many opportunities that aren’t available elsewhere.

Business press-releases and company announcements have immediacy and will reach a wide audience if your Twitter campaign is correctly implemented. Business web branding will see a noticeable improvement. It will take a number of months to build up a decent amount of followers but it’s worth the wait.

A handy tip for getting more followers is very simple. Post unique, interesting and amusing information on a regular basis and you will soon see a noticeable increase in your followers.

Good variation of content is a must for any successful campaign. For instance don’t just link to your blog. Disperse your links throughout all your digital assets, this will improve your web branding presence. These may include special offers on your website, photos on Flickr, Videos on YouTube, articles on Ezine, groups on Facebook, forum posts and a whole host of other content you may have online already.

One final point, always remember to smile and tweet! no one likes the moaning and negative Tweets.

Search Engine Optimisation Advice and Useful Free SEO Tools Available Online

The world of SEO is constantly changing and at times the sheer amount of online Search Engine Optimisation advice out there can be quite daunting. By setting aside a couple of hours to research online you may find yourself reading some rather conflicting advice.

A thirst for knowledge in a rapidly evolving market such as SEO is crucial, but, as equally important is the ability to siphon through all the information to find the really valuable data.

SEO Tools

There are currently many great SEO resources available online. The only trick is trying to find them and especially the ones that offer the same service for free. The following content will look at some good ports of call for useful and up to date Search Engine Optimisation related issues. This includes: useful tools, learning hubs, software and interesting websites

Useful SEO Resources


seobook.com
This website is a veritable wealth of information. It includes some very neat tools and add-ons to enhance your SEO view. The site offers free training programmes, help videos, a forum, interesting blog and lots of up to date articles all relating to SEO, and how to improve and grow your website.

seoinpractice.com
A great learning resource with plenty interactivity and user engagement. This site will take you through step by step training with quiz’s and a certificate to aim for in SEO proficiency. Great user interface and laid out in a straight forward and clear manner.

bruceclay.com Bruce Clay is known for being quite the authority in the SEO world. All the information you will find here is guaranteed to be of the highest quality. At times could be easy to get bogged down in all the information. This site offers tools, training, services, relationship charts, latest news, blog and videos.

Seoconsultants.com- lot of in-depth and up to date Search Engine Optimisation articles here. A great deal of information to process but some seriously good data.

SEO Auditing Software and report generation

websitegrader.com is a great and nifty piece of online SEO auditing software. Quite simply input your website url, your email, click and you’re away. Website grader will provide you with a free and in-depth analysis of the SEO performance of any given site. This is very insightful and will keep you on the straight and narrow of SEO excellence.

lemonwords.com - another useful online SEO audit system. The free Optimisation report covers some key areas including Keyword density, keyword focus, markup checkup, bot browser, spell checker and alt text checker. For the more in-depth service you have to sign up for a monthly subscription but the free report is very enlightening.

Microsoft.com/web/spotlight/seo.aspx . Microsoft surprisingly offer a decent free tool for finding mistakes within your website. This service will give your site a through SEO scan and will be sure to flag up some warnings, errors and advice on how to fix them.

Keyword Analysis and SEO Analysis

Trackingguru.com – offer various useful free seo tools to help track keywords, your ranking history, competitor analysis, downloadable reports and interesting services, a blog and forum. All you have to do is to sign up for free.

spydermate.com - This SEO website offer free analysis software and various different seo analysis tools. The free option will gain you a report on up to 10 pages crawled, after that you will need to pay.

semrush.com – Last but not least, SEMrush was designed by the developers of SeoDigger and SeoQuake for Google organic and Adwords keywords research. (The last two services are also worth checking out, especially SeoQuake.) A great deal of information and useful seo tools available to help maximise your search engine optimisation standard. Free services available up to a point.

The free services Google provide mustn’t be forgotten either as they provide some great free tools including: Analytics, Google Adwords and a huge resource of information.

The information above is by no means a complete list of all the services are out there but will definitely set you off down the right track towards Search Engine Optimisation excellence.

Wednesday, 6 October 2010

Future Search Engine Optimisation – The Real-time SEO Evolution

Relentless SEO advancement is guaranteed, when you look at the changing landscape of Search Engine Optimisation. Another guarantee is the constantly changing algorithms. The leading search engines are continually adapting their search methods, to enable they always give the most accurate results. Algorithms and the changing face of the online digital world means that SEO, as a profession is one that will never stand still.

The advent of a new looking real-time search is upon us. Real-time search is most relevant to the world of news, social media and micro blogging. This change has the makings to really shake up the world of SEO as we know it.

First, a little insight into some significant changes within Search Engine Optimisation over the past few years.

• SEO has been changing and adapting but interestingly when you look at the layout and appearance of the search engine results page (SERP), little has changed.

Search enhancement was a first noticeable change with search engines adding customizable features to the SERPS to complement the basic text results.

• Google reinvented how pages are ranked which has changed the SEO playing field for good.

• Google introduced the ‘Onebox’ in 2006 which was located at the top of the SERP. This caused significant changes to how Search Engine Optimisation was carried out. The box was most influential with the provision of integrated business listings with Google Maps.

• A more recent feature has seen the appearance of ‘Google suggest’ which offers alternative search queries while you type. This has the potential to bypass the old school’ first round of SERP and can transfer a searcher from one set of results to another without even seeing the original listing.

So the next search phenomenon is upon us, Real-time search and all that goes with it.
The top search engines are currently playing around with how this may work and where the new results should be placed. If they are positioned above the organic results this may have a huge impact on SEO. A good example of real-time in action is the betting odds on a sporting event. The odds are continually being updated throughout the duration of a live match.

Twitter search is becoming a favourite with some internet users who want guaranteed up to date news and information. Google’s initial attempts in the real-time search market still have a long way to go. Real-time data is really more for the social media arena with the likes of micro blogging and social bookmarking sites. The up and coming challenge for Search Engine Optimisation is how to adapt to this trend and take advantage of the opportunities it will breed.

Another topic to keep your eyes out for is the up and coming surge of online videos. You Tube is currently one of the top players in the search game, no surprise really seeing they’re owned by Google, but this point is still a valid one. It is estimated that forty percent of people searching on Google will now see videos amalgamated into the SERP. This shares a cross over point with the rise of images and shopping options showing up on the a large proportion of searches.

All these changing factors must be accounted for as the face of SEO is rapidly changing. It could be easy to be worried by these recent changes, as they are clearly game changers in how the world of future Search Engine Optimisation will be perceived.

An important point to remember though is SEO is still a relatively young discipline and its high speed of evolution can only be a good thing. It must be embarrassed for the benefits of the end users and of course the new opportunities and challenges it will throw up for the future of SEO.

Tuesday, 5 October 2010

Effective Web Branding - 7 Steps to Meaningful Branding on the Web

For customers to respect a brand online and off, certain criteria must be satisfied.
People need to believe and trust in a brand. The process involves a great deal of hard work and persistence but will be a rewarding experience. The 7 steps to effective web branding will highlight the necessary stages that need to be completed before a brand can reach true notoriety.

1) An Unambiguous Brand Name
– To often new businesses will choose a wild and wacky name that bears no resemblance in the slightest to the market sector they’re entering. Try to create a brand name that is industry specific, a name that people will instantly associate with what it is your business does. Take care the name is not too generic or it’ll get drowned out by your competitors names, but unique enough to stand out. Try to get the domain name too as in the future this will be very helpful for Search Engine Optimisation.

2) Consistent Level of Web Branding – Try to ensure that your brand, wherever it may appear maintains a consistent style. These aspects of web branding include your overall site design, website navigation, content structure, link quality and load times. If any of these web branding aspects are lacking it will negatively influence user perception of your brand as a whole.

3) Tell an Interesting Tale – This is an important method of modern web marketing. Everyone loves a good story that they can relate to and also engage with. A story will make the user use their imagination and in doing so the brand will become much more memorable. Respect and admiration are positive by-products that your brand can take advantage of if you tell your tale well enough.

4) Listen and React
– Listening to your customers couldn’t be more important. Very often, customers become part of the evolution of the company. If you allow this natural progression and actively encourage it, your brand will be held in high esteem. Feedback is vital. Another key part of effective web branding is to maintain a good online reputation. Respect others and always offer help and guidance whenever you can.

5) Simplicity
- A clear business message is an understood business brand. Your web branding ethos should leave no uncertainty to a passersby and if possible should invoke a call to action.

6) Bring the Brand to Life – Live and breathe the brand, scream it from the rooftops! Or via the equivalent online social media routes. Get creative in your thoughts and spark up appealing and exciting conversations. Remember the key to effective Web Branding is the creation of quality content and the more you converse across the web the more often you will stumble upon rich and engaging ideas to help boost your brand.

7) Advertise
– Last but not least, for any brand to be successful, you’ve got to be notice.. Getting noticed online is an integral part to effective web branding. Consider using banner ads. The clicks through rates are nothing special and it won’t bring a massive surge of traffic to your main website but it will definitely enhance your brand notoriety. Advertise on industry related sites but not on directly competing sites. Consider using already established brands to leverage yours by association.

Here concludes the 7 Steps to more meaningful and effective Web Branding, put these chapters of information together and reap the rewards of a stand out Brand.

Monday, 4 October 2010

Best Brands based on Web Branding Effectiveness within the Sheffield Region

This year the businesses within the Sheffield Region were assessed on who had the best brand within the area. One key factor of determining the success of each local brand was their web branding effectiveness. Not just Sheffield Businesses were assessed but also local authorities and any organisation with a significant web branding presence within the city.

Aside from web branding effectiveness, all organisations were also assessed within the following areas. These included Web Presence, Brand Recognition and Branding Design.

Brands matter because they’re what people base their decisions on. Decisions about who to do business with and what to invest in. Brand is the interface between product and consumer.

Brand is substance and feeling
Brand is reality and a story
Brand is truth and Imagination
Brand is fact and impression


The Web Branding Assessment will take place next year again (2011).

Next year’s Best Brands of the Sheffield Region will take the form of a public vote system.

The Best Brands were based on Web Branding, Web Presence, Brand Recognition and Branding Design within the Sheffield Region are as follows.
In Descending Order the Best Brands of Sheffield, 2010:

1. Henderson’s Relish (Sheffield) Ltd.
Leavygreave Road
S3 7RA

2. Spear and Jackson
Atlas Way, Atlas North
S4 7QQ

3. Henry Boot PLC
Banner Cross Hall
S11 9PD

4. Crucible Theatre
55 Norfolk Street
S1 1DA

5. Sheffield City of Culture
The Fountain Precinct, Balm Green
S1 2JA

6. Creative Sheffield
Gladstone Building, 1 St James Row
S1 2EU

7. Sheffield 2018 Bid Office
The Fountain Precinct, Balm Green
S1 2JA

8. Bassett’s Cadbury UK
PO Box 80, Livesey Street
S6 2AP

9. Warp Records
Sheffield Digital Campus
S1 2BJ

10. Sheffield Doc/Fest
15 Paternoster Row
S1 2BX

11. Event Sheffield
Central Library, Surrey Street
S1 1XZ

12. Bag it Don’t Bin it
Work G4, 2 Forncett Street
S4 7QD

13. Kelham Island Brewery
23 Alma St
S3 8SA

14. Sheffield is my Planet
Town Hall, Pinstone Street
S1 2HH

15. Shop Sheffield
The Fountain Precinct, Balm Green
S1 2JA

16. Yorkshire Artspace
Persistence Works, 21 Brown St.
S1 2BS

17. Davy Markham Limited
Prince of Wales Road, Darnall
S9 4EX

18. Made in Sheffield
Po Box 1619
S10 2XQ

19. Our Cow Molly Dairy Ice Cream
Cliffe House Cottage, Hill Top
S6 6GW

20. Park Hill Flats Regeneration
Timber Wharf, 16-22 Worsley St.
M15 4LD

Web Branding to Inspire Confidence

The Internet has never been more influential for a successful business than today. Web Branding is a form of online promotion and a visual arrival point for visitors discovering a business for the first time. Web Branding includes absolutely everything online that is the property of, or represents a business. This is often referred to a company’s digital assets.

A complete digital asset archive for a business’s web branding campaign would include any of the following web components.

• All web pages of the main business website
• Blog pages of the Business Blog
• Social Media Platform websites (Facebook, Twitter)
• Web Photo archives (Flickr, Picasso)
• Web Video archives (Youtube, Metacafe)
• Directory Submissions (Yell, UK Business Directory
• Forum Participation
• Online brochure/ Pdf information sheets
• Articles, Press releases and Business promotions
• Email correspondence

For successful and memorable web branding all the digital assets mentioned above must adhere to the same web branding guidelines.

Web Branding guidelines will attempt to ensure that the same rules regarding design, colours, fonts, formats, structure and content remain the same across the board. Each digital asset should possess the traits of the defined web branding guidelines to clearly symbolise the businesses’ brand.
To make sure of powerful web branding and business recognition, it is advantageous to always ensure that branding guidelines are a top priority. Wherever a digital asset if to be found online, a customer will instantly be able to mentally link the web branding style to the business in question. This basic rule will ensure a high level of web branding to inspire confidence with your customers
.
A regimented approach to the web branding guidelines will guarantee an excellent level of business brand recognition. Better brand recognition is great online marketing and a form of free advertising.

Web branding shares many similes to Branding of yester year, the firm basics still remain the same: Simplicity, Brand character, a clear Image of values and most importantly a memorable brand that your customers will hold in high esteem and talk about positively.

A high standard of web branding when posting any material online is key. This will always keep your business brand fresh in your potential customers’ minds.

The next time someone is asking a friend or a college if they know of a good business within a certain sector, your business brand will be on the tip of their tongue.
Web Branding is becoming more important every day. The amount of money being spent on marketing off line is, and has been steadily falling for many years.

For more business impact, get the basics of a great web branding campaign together today.