Friday, 3 December 2010

Outsourcing your Search Engine Optimisation: Home or Away?

SEO Outsourcing is becoming much more common. Business integration from one side of the world to the other has never been easier. Technology has given way to a great variety of communication methods, everything from live text chat to multi-use video conferences.
The main reason for SEO Outsourcing is unsurprisingly because of time and money. This article will look at the implications of taking your business abroad and paying less or sticking with a local company for better management.

What does SEO Outsourcing Normally Involve?

Many companies will choose to outsource the time consuming and repetitive jobs.

These can involve:
• Submitting articles to many different directories to build up in links.
• Writing keyword rich content for the web such as press releases or articles
• Process of registering a website to many different online search directories is also another familiar practice.

First we will look at both sides of the argument regarding the practice of Outsourcing certain SEO Services.

SEO Outsourcing Abroad?

So you’ve decided to use an SEO Company abroad because you feel by saving time and money here you will be able to focus on more important issues.
It is absolutely vital to carry out extensive research before choosing your company. Due to the fact that they’re probably based the other side of the world if something goes wrong, it’s not like you can pay them a visit. Issues you will have to face will include language barriers, timezones, SEO knowledge and intellectual rights. Normally these companies have only a couple of fluent speaking reps so make sure you provide an in depth SEO strategy from the offset with clear goals and targets.

Beware of companies that seem to think that the only key to SEO is building links. It’s not the 90’s anymore and search engines these days are much savvier. Look for a full package of article marketing, social media integration, video marketing, search engine marketing and more.

SEO Outsourcing just beyond your Doorstep?


The defining factor between these two options is clearly the financial implications. If you Outsource some of your SEO work locally you will keep much more control.
It is important to keep a close eye on a campaign’s progress and to be able to give advice and feedback, quickly and decisively. Local sourcing will definitely benefit the SEO Services you are able to provide.

If any problems arise it is going to be so much easier to rectify the situation. Likewise, if you need to make tweaks to a campaign, this can be carried out extremely easily.

Both? Is that even possible?

With some clever ‘outside the box’ thinking you should be able to take advantage of the positive points for each side of the argument. Within your local area there will be plenty of people that would be capable of most SEO tasks with only a little training. Students and kids looking for some extra cash over the holidays are a perfect outlet. Obviously depending on the size and the amount of projects you are overseeing this may not be a viable option but worth consideration.

There are no-doubt some excellent SEO Outsourcing Companies available but the key is trying to find the best one for your SEO needs.

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