Generally when you talk to someone working within the SEO profession, any optimisation strategy that they’re following will be heavily focused on acquiring backlinks.
This common issue is generally caused by the misconception that backlinks are the best way of achieving those prestigious number one positions, whereas in actual fact the best way to gain these positions is by addressing numerous factors together.
Yes, backlinks are very important within Google’s ranking algorithm, but they cannot achieve positioning on their own. Other important factors include page optimisation, relevant copy, internal linking, the domain name and the following smaller, yet effective techniques:
Page speed…
Google announced last year that year that it’s algorithm would now consider the page loading speed of websites, giving optimisers another way of impressing Google when they crawl their website. A website can be optimised to load faster by compressing images, removing unnecessary JavaScript code, optimising the CSS and cleaning up HTML code.
Optimising images…
Similar to page speed, adding alt tags to images might not have as much of an impact as some of key SEO techniques, but it can help to make a difference. By placing alt tags on images, you’re effectively telling Google what the images are about, as when crawling, Google is unable to read them.
Creating a blog…
By adding a blog onto your domain you’re giving yourself a hugely impactful resource for linking and also generating much more copy. Regular posts from your blog can help to increase the rate that Google crawls your website, provide more linking power to your pages and help to tell Google that you’re experts within your field with the additional copy.
These SEO Services are great for giving your website a boost, helping to make it easier for Google to identify what your website is about and increasing your chances of achieving those top search engine positions.
Paul Rogers – Marketing and Web Development Manager of Big Game Hunters, an Oxfordshire-based retailer of Trampolines and Playhouses.
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