Friday, 19 October 2012

How Will Recent Google Penguin Updates Affect Methods of Search Engine Optimisation?

Search Engine Optimisation
Google's most recent algorithm update referred to as the Google Penguin seem to have made the scores even, which proves to be an advantage to minor sites. Prior to Penguin, a lot of websites dominated the SERPs for stuffing articles with keywords, participating in negative link building schemes, and creating duplicate contents among other practices that violate the guidelines set forth by Google. By launching the Penguin, Google turns the table, and allows sites that used to get overlooked for being natural to rank on top. Although other major search engines like Yahoo and MSN remains as is, Google still has the final say when it comes to search engine optimisation. But unless you do not need visibility for your website, Google won't matter.

To Look Natural is the Key


Keywords are used to increase the relevance of web content. Before Penguin, stuffing an article with keywords in the title tag, subtitles, paragraphs, meta keywords and side bars, helped it rank no. 1 in Google. By this habit, SEO services tend to sacrifice content quality over SERP performance.

The internet is a portal for disseminating information to the target audience, and this purpose is taken for granted due to the desire to beat other websites in the search engine lists. Google Penguin aims to make contents appear as natural as possible for better understanding by readers.

It is recommended that web contents have a keyword density of less than 5% as more than this will send a red signal to Google.


How to Create Backlinks


Backlinks are links from other sites. It makes use of anchor texts to direct users to the page or site you wish them to view. Backlinks are now limited to related sites only. Before, it is possible to link any other site by using a click here, see mywebsite dot com and other similar anchor texts.

This will not work anymore, and Penguin will only put you further in the SERPs if you will insist on doing so. All sentences have to appear natural, and the anchor texts should be relevant to the landing page. Thus, if your article is about making quality contents, you cannot add impertinent sentences to it and use them as anchor texts.


Avoid Duplicate Contents


If you are thinking about reproducing contents to increase visibility of your website, you can get penalized by Penguin. When Google detects duplicate contents, it selects the most original before displaying the search results. Thus, if yours is a copied content, it can get kicked out of the SERP.

SEO Services Sheffield from Total SEO Services. Providing Search Engine Optimisation, Business Branding and Web Development.

Article Source: http://EzineArticles.com/?expert=Robert_Playford




Written by Rob Playford
Rob Playford is the Creative Director and co-founder of Total SEO Services, an innovative online SEO Services Company. Total SEO Services provide all the necessary tools for effective Company Branding, powerful Search Engine Optimisation and extensive Web Development skills to ensure online business growth.

Rob is also the co-founder of Web Branding, another web based company dealing with Business Branding and Website Design.


You can find him on Google+ and Twitter - feel free to get in touch.

SEO Services: How Much More Important Is Social Media As an SEO Tool in 2012?

Search Engine Optimisation
Social media integration continues to soar in global popularity. In recent years, social media has effectively helped companies market their products and services to mass audiences. By generating an instant buzz, these companies have benefited from recurring customers and business. As a result, they have been able to generate both leads and revenue. As an integral part of SEO services, this media is still an important SEO tool in 2012. With over 50,000 companies now with social media pages, this trend will continue to attract new commercial ventures across the board.

In the past, Search Engine Optimisation mainly revolved around strategic keyword placement. This would help websites secure higher rankings across leading search engines. With content creation, however, several search engines set new parameters for both Internet businesses and customers. For one, white hat techniques were implemented to counter illegal keyword stuffing and hidden text links. SEO also encompassed pay-per-click advertising, along with promotional videos and business ads across vast digital networks. While this entailed some cost, the media of the social simply stepped in and dominated the industry as a whole. With little to no cost involved, businesses can now interact in real-time with existing and potential customers. They can also market products, services, sales, and even promotional specials with just one click of the mouse.

To reap the benefits of SEO, media integration is simply essential. Not only can it secure back links to your company pages, it can also attract customers from all over the world. While this type of word of mouth media has been around for a while, it is still a vital tool in any online marketing campaign or endeavor. In fact, most customers depend on media business pages for precise information. No longer do customers have the time to read lengthy content at websites or blogs. In stead, they would rather scan through a social media business page to pick out the information they need. Despite its name, social media is far more than an online meeting place. While its great to rekindle old friendships and build new ones, companies from all sectors are utilizing this media to secure growth and longevity.

Social media also enables site owners to chat with blog or forum members in real time. Site owners can also plan special calendar events, which will instantly notify all members. Social media posts also accept video links, images, and even media file links from various formats. What better way is there to advertise your site than with this comprehensive online portal? Whether for business or personal reasons, social media remains a strong and effective SEO marketing tool.


SEO Services Sheffield from Total SEO Services. Providing Search Engine Optimisation, Business Branding and Web Development.

Article Source: http://EzineArticles.com/?expert=Robert_Playford





Written by Rob Playford

Rob Playford is the Creative Director and co-founder of Total SEO Services, an innovative online SEO Services Company.

Total SEO Services provide all the necessary tools for effective Company Branding, powerful Search Engine Optimisation and extensive Web Development skills to ensure online business growth.

Rob is also the co-founder of Web Branding, another web based company dealing with Business Branding and Website Design.

You can find him on Google+ and Twitter - feel free to get in touch.

Tuesday, 20 March 2012

The Changing Digital Landscape - Online Video & Content Creation

Future Onlie Video UK

Companies streaming videos online are showing an exponential increase in usage. Year on year the figures keep rising. Two key contributing factors are:

• Better broadband speeds
• Development of efficient backbone networks that speed delivery of content by providers

The future of online video for business will surely continue to increase. This market is truly lucrative and has been compared by some to the dot com boom of 2000.

Within the UK, our digital industries pull in around 10% of the country’s GDP, which equates to the princely sum of approximately £130 billion. With the digital economy employing near to 2 million people, this represents nearly 6% of total UK employment. The UK also has the largest creative sector within the EU and is a real force within the global market. The demand for creative content is also a growing industry, in particular, content in English.

The Prime Minister just announced his ambitions to make the UK have Europe’s best superfast broadband by 2015 and also, to turn a corner of east London into a Tech City. The UK’s answer to Silicon Valley.

Some Interesting and Relavant Stats from The Oxford Research Agency:

• 85% of the UK is now online
• A Third have uploaded to a Video Sharing Site
• 85% watch Video Clips Online
• A Quarter write Blogs
• In the Past Year the number of people watching TV Online has grown by 600%
• 78 of UK user look online before making a purchase

All these contributing factors make the future of creative online content creation a veritable gold mine. Figures show that this growth is set to continue by an estimated 4% each year.

The future of the internet will mean that every user can become a multimedia producer. It has never been easier to produce a whole variety of media from publishing pictures, video recordings, slideshows and podcasts. It is also just as easy when it comes to uploading content and of course sharing which is inherently what makes online communities so popular.

Content distribution will be available over a whole host of networks; this streamed content will be available on everything from mobile smart phones to high-definition home theatres.

A full integration of all our online media is just around the corner with everyone wanting everything in one location, storage and distribution will be effortless.

Many businesses are slowly coming round to the fact, that they may be better, to move with the times rather than hold off any more. We can expect to see a vast increase in video streaming suppliers and content creators. TV as we know is slowly making way for a more interactive and connected internet TV platform. Television advertising revenues in the UK are showing a continued decline. The rate of revenue in 2009 was down to £3.54bn, to put this in context this was lower than the market in 2003.

As the UK technology industry continues to grow this can hopefully act as a catalyst to help other UK businesses take advantage of a highly skilled local workforce and reap the benefits of this digital revolution.

Total SEO Services

Thursday, 1 March 2012

Branding software – An Efficient way to keep your brand consistent online



For most companies our websites have become the heart of our brand, it can be easily monitored by everyone at a company to make sure a brand is being delivered consistently. This is relatively easy to keep it updated with the current brand style and use it as a template to base all printed material on.

However, for most businesses your website is not the main way your customers interact with your brand.
All the physical representations of a brand are the ones that are going to stay with them and these elements of your brand are harder to keep control of and keep consistent.

As companies grow it becomes increasingly difficult to monitor everything that is distributed as more things are taken care of independently by different departments of your company.  This can lead to a really fragmented brand that is less able to maintain customer loyalty and the other advantages a strong brand can offer.

One solution to this is to implement a branding software package. Branding software is an easy way to recentralize all your branding efforts.  First you have a designer create and provide templates for the various documents you are likely to need, stock images, fonts, style guides and any other branding tools. 
Then you create an online database to store all this information.

Putting all this information in an online database means that you can grant access to it to anyone in the world, meaning that every arm of your company has access to this information to easily create documents by filling in templates.

As companies grow, a large number of branding tools will amass.  Branding software is designed to make it very simple to find the information you need by the way it is filed within a searchable database.  Customizable interfaces make this even simpler by only allowing individual users to resources they are likely to need.  This means there is no risk of information over load as well as reducing the risk that confidential documents could be seen by the wrong person.

Communication is a critical part of any branding effort but can be hard to maintain as companies grow.  More sophisticated branding software includes its own communication systems.  More advanced than email, these systems usually look more like internal social networking programs. 

This makes it easy to search profiles of other members of the company making it simple to know who needs to be included in certain conversations.  These conversations can then be monitored by those driving the brands.

Any documents produced can then easily be approved centrally and sent directly to the printers through web 2 print.  Speeding up the approval process like this means there is no reason not to have things approved centrally.

Your brand is about more than just your website, so make sure you keep control of it and keep it consistent, a consistent brand is a strong brand.

Many thanks to Ewan Cambell MacDougall for this Guest Post

If you'd like to write for this blog please check out the following Guest Posting for Web Branding

Thursday, 19 January 2012

Join Us at the North of England B2B Exhibition 2012 - 9th Feb

Free on Thursday 9th Febuary?

Please accept this FREE INVITATION to this years North of England B2B Exhibition taking place at
The Megacentre, Sheffield

Simply print out the image below or
download it from our Wall on our Facebook page: http://www.facebook.com/TotalSEOServices

Fill in your details and bring it with you on the day to gain access completely free.

Be sure to come over and say hello, we look forward to meeting you.





Total SEO Services