Tuesday, 20 March 2012

The Changing Digital Landscape - Online Video & Content Creation

Future Onlie Video UK

Companies streaming videos online are showing an exponential increase in usage. Year on year the figures keep rising. Two key contributing factors are:

• Better broadband speeds
• Development of efficient backbone networks that speed delivery of content by providers

The future of online video for business will surely continue to increase. This market is truly lucrative and has been compared by some to the dot com boom of 2000.

Within the UK, our digital industries pull in around 10% of the country’s GDP, which equates to the princely sum of approximately £130 billion. With the digital economy employing near to 2 million people, this represents nearly 6% of total UK employment. The UK also has the largest creative sector within the EU and is a real force within the global market. The demand for creative content is also a growing industry, in particular, content in English.

The Prime Minister just announced his ambitions to make the UK have Europe’s best superfast broadband by 2015 and also, to turn a corner of east London into a Tech City. The UK’s answer to Silicon Valley.

Some Interesting and Relavant Stats from The Oxford Research Agency:

• 85% of the UK is now online
• A Third have uploaded to a Video Sharing Site
• 85% watch Video Clips Online
• A Quarter write Blogs
• In the Past Year the number of people watching TV Online has grown by 600%
• 78 of UK user look online before making a purchase

All these contributing factors make the future of creative online content creation a veritable gold mine. Figures show that this growth is set to continue by an estimated 4% each year.

The future of the internet will mean that every user can become a multimedia producer. It has never been easier to produce a whole variety of media from publishing pictures, video recordings, slideshows and podcasts. It is also just as easy when it comes to uploading content and of course sharing which is inherently what makes online communities so popular.

Content distribution will be available over a whole host of networks; this streamed content will be available on everything from mobile smart phones to high-definition home theatres.

A full integration of all our online media is just around the corner with everyone wanting everything in one location, storage and distribution will be effortless.

Many businesses are slowly coming round to the fact, that they may be better, to move with the times rather than hold off any more. We can expect to see a vast increase in video streaming suppliers and content creators. TV as we know is slowly making way for a more interactive and connected internet TV platform. Television advertising revenues in the UK are showing a continued decline. The rate of revenue in 2009 was down to £3.54bn, to put this in context this was lower than the market in 2003.

As the UK technology industry continues to grow this can hopefully act as a catalyst to help other UK businesses take advantage of a highly skilled local workforce and reap the benefits of this digital revolution.

Total SEO Services

Thursday, 1 March 2012

Branding software – An Efficient way to keep your brand consistent online

For most companies our websites have become the heart of our brand, it can be easily monitored by everyone at a company to make sure a brand is being delivered consistently. This is relatively easy to keep it updated with the current brand style and use it as a template to base all printed material on.

However, for most businesses your website is not the main way your customers interact with your brand.
All the physical representations of a brand are the ones that are going to stay with them and these elements of your brand are harder to keep control of and keep consistent.

As companies grow it becomes increasingly difficult to monitor everything that is distributed as more things are taken care of independently by different departments of your company.  This can lead to a really fragmented brand that is less able to maintain customer loyalty and the other advantages a strong brand can offer.

One solution to this is to implement a branding software package. Branding software is an easy way to recentralize all your branding efforts.  First you have a designer create and provide templates for the various documents you are likely to need, stock images, fonts, style guides and any other branding tools. 
Then you create an online database to store all this information.

Putting all this information in an online database means that you can grant access to it to anyone in the world, meaning that every arm of your company has access to this information to easily create documents by filling in templates.

As companies grow, a large number of branding tools will amass.  Branding software is designed to make it very simple to find the information you need by the way it is filed within a searchable database.  Customizable interfaces make this even simpler by only allowing individual users to resources they are likely to need.  This means there is no risk of information over load as well as reducing the risk that confidential documents could be seen by the wrong person.

Communication is a critical part of any branding effort but can be hard to maintain as companies grow.  More sophisticated branding software includes its own communication systems.  More advanced than email, these systems usually look more like internal social networking programs. 

This makes it easy to search profiles of other members of the company making it simple to know who needs to be included in certain conversations.  These conversations can then be monitored by those driving the brands.

Any documents produced can then easily be approved centrally and sent directly to the printers through web 2 print.  Speeding up the approval process like this means there is no reason not to have things approved centrally.

Your brand is about more than just your website, so make sure you keep control of it and keep it consistent, a consistent brand is a strong brand.

Many thanks to Ewan Cambell MacDougall for this Guest Post

If you'd like to write for this blog please check out the following Guest Posting for Web Branding