Friday, 19 October 2012

How Will Recent Google Penguin Updates Affect Methods of Search Engine Optimisation?

Search Engine Optimisation
Google's most recent algorithm update referred to as the Google Penguin seem to have made the scores even, which proves to be an advantage to minor sites. Prior to Penguin, a lot of websites dominated the SERPs for stuffing articles with keywords, participating in negative link building schemes, and creating duplicate contents among other practices that violate the guidelines set forth by Google. By launching the Penguin, Google turns the table, and allows sites that used to get overlooked for being natural to rank on top. Although other major search engines like Yahoo and MSN remains as is, Google still has the final say when it comes to search engine optimisation. But unless you do not need visibility for your website, Google won't matter.

To Look Natural is the Key


Keywords are used to increase the relevance of web content. Before Penguin, stuffing an article with keywords in the title tag, subtitles, paragraphs, meta keywords and side bars, helped it rank no. 1 in Google. By this habit, SEO services tend to sacrifice content quality over SERP performance.

The internet is a portal for disseminating information to the target audience, and this purpose is taken for granted due to the desire to beat other websites in the search engine lists. Google Penguin aims to make contents appear as natural as possible for better understanding by readers.

It is recommended that web contents have a keyword density of less than 5% as more than this will send a red signal to Google.


How to Create Backlinks


Backlinks are links from other sites. It makes use of anchor texts to direct users to the page or site you wish them to view. Backlinks are now limited to related sites only. Before, it is possible to link any other site by using a click here, see mywebsite dot com and other similar anchor texts.

This will not work anymore, and Penguin will only put you further in the SERPs if you will insist on doing so. All sentences have to appear natural, and the anchor texts should be relevant to the landing page. Thus, if your article is about making quality contents, you cannot add impertinent sentences to it and use them as anchor texts.


Avoid Duplicate Contents


If you are thinking about reproducing contents to increase visibility of your website, you can get penalized by Penguin. When Google detects duplicate contents, it selects the most original before displaying the search results. Thus, if yours is a copied content, it can get kicked out of the SERP.

SEO Services Sheffield from Total SEO Services. Providing Search Engine Optimisation, Business Branding and Web Development.

Article Source: http://EzineArticles.com/?expert=Robert_Playford




Written by Rob Playford
Rob Playford is the Creative Director and co-founder of Total SEO Services, an innovative online SEO Services Company. Total SEO Services provide all the necessary tools for effective Company Branding, powerful Search Engine Optimisation and extensive Web Development skills to ensure online business growth.

Rob is also the co-founder of Web Branding, another web based company dealing with Business Branding and Website Design.


You can find him on Google+ and Twitter - feel free to get in touch.

SEO Services: How Much More Important Is Social Media As an SEO Tool in 2012?

Search Engine Optimisation
Social media integration continues to soar in global popularity. In recent years, social media has effectively helped companies market their products and services to mass audiences. By generating an instant buzz, these companies have benefited from recurring customers and business. As a result, they have been able to generate both leads and revenue. As an integral part of SEO services, this media is still an important SEO tool in 2012. With over 50,000 companies now with social media pages, this trend will continue to attract new commercial ventures across the board.

In the past, Search Engine Optimisation mainly revolved around strategic keyword placement. This would help websites secure higher rankings across leading search engines. With content creation, however, several search engines set new parameters for both Internet businesses and customers. For one, white hat techniques were implemented to counter illegal keyword stuffing and hidden text links. SEO also encompassed pay-per-click advertising, along with promotional videos and business ads across vast digital networks. While this entailed some cost, the media of the social simply stepped in and dominated the industry as a whole. With little to no cost involved, businesses can now interact in real-time with existing and potential customers. They can also market products, services, sales, and even promotional specials with just one click of the mouse.

To reap the benefits of SEO, media integration is simply essential. Not only can it secure back links to your company pages, it can also attract customers from all over the world. While this type of word of mouth media has been around for a while, it is still a vital tool in any online marketing campaign or endeavor. In fact, most customers depend on media business pages for precise information. No longer do customers have the time to read lengthy content at websites or blogs. In stead, they would rather scan through a social media business page to pick out the information they need. Despite its name, social media is far more than an online meeting place. While its great to rekindle old friendships and build new ones, companies from all sectors are utilizing this media to secure growth and longevity.

Social media also enables site owners to chat with blog or forum members in real time. Site owners can also plan special calendar events, which will instantly notify all members. Social media posts also accept video links, images, and even media file links from various formats. What better way is there to advertise your site than with this comprehensive online portal? Whether for business or personal reasons, social media remains a strong and effective SEO marketing tool.


SEO Services Sheffield from Total SEO Services. Providing Search Engine Optimisation, Business Branding and Web Development.

Article Source: http://EzineArticles.com/?expert=Robert_Playford





Written by Rob Playford

Rob Playford is the Creative Director and co-founder of Total SEO Services, an innovative online SEO Services Company.

Total SEO Services provide all the necessary tools for effective Company Branding, powerful Search Engine Optimisation and extensive Web Development skills to ensure online business growth.

Rob is also the co-founder of Web Branding, another web based company dealing with Business Branding and Website Design.

You can find him on Google+ and Twitter - feel free to get in touch.