Tuesday, 26 September 2017

'SEO Is Always Changing'... or Is It? Getting Back to Basics

One of the reasons why many Yorkshire businesses continue to ignore SEO is because they have been made to believe that since it changes all the time it is a complicated affair that is hard to stay on top of.

The truth is that while search engines issue algorithm changes often, the basics never change. If you pay attention to just a few areas you will find that you are getting ahead of your competition, and eventually you will start to see a change in the bottom line.

So what are these areas?

The first is content. You need to make sure that all content on your website is of high quality.

It should not just optimize for the right keywords - it should also be relevant and informative.

Make sure that you change it often - search engines reward new content by giving you better rankings. If you don't have the time to write good content yourself find a professional to do it.

Do not be tempted by websites that offer cheap content - it is usually written by people in third world countries whose English and grammar aren't very good.

You should also pay attention to backlinks.

Backlinks are vital because they tell search engines that the content on your website is trusted by authority websites.

You may be tempted to buy backlinks - don't!

Search engines know that it takes a long time for a website to develop good backlinks so if they see that you have developed yours too fast they will know that you are using black hat methods and you may be penalized for it.

Take the time to grow your backlinks and remember, for it to happen you have to have content that authority sites are interested in.

Site structure is very important.

Remember crawlers are programs, not people.

They are programmed to work in a certain way and they look at content in a very specific manner. If there is no logic to the way your content is laid out search engines will assume that you have a poor website and you will never rank.

Make sure that your content it laid out logically and that there are no easy links in it. Buy buttons and social media icons should be on every page and should be easy to find.

Why not get in touch with Total SEO Services?

They are experts at implementing effective SEO strategies and marketing.

You can go https://www.totalseoservices.co.uk/ to find out how they do it.

Tuesday, 12 September 2017

How-to choose a hosting provider for web and email services?

Your Yorkshire business badly needs a hosting provider for web and email services but who do you choose when they are so many?

This is a question that many business owners have to grapple with - the fact that there are so many of them makes it very hard to pick one.

There are some that are big and others that operate out of garages. It is up to you to do some research and find out what you should be looking for in such a service.

Here are some tips to get you started:
  • Find out how long the service you are looking at has been operational. The longer the better - it means that they have been doing a good job which has enabled them to keep their doors open. The company that you choose should be operational for at least 5 years.
  • Ask the company to give you references. They should be able to provide you with contact details of at least 3 businesses that they are currently servicing. When you call ask them if they are happy with the web and email service that they are receiving and whether they would hire the same company in the long term.
  • How much downtime do they experience? Downtime is time when servers are offline and if it happens often it means that you are losing business. The company that you hire should have very little downtime if any at all. Also, in the event of server failure how long does it take them to get things back up and running?
  • You should be very careful about security especially if clients leave you their personal information or if they are able to buy directly from your site.
  • Are they able to support mobile platforms? With so many people buying items through their smart phones and tablets it is important that you hire a web hosting company that has the capacity and the ability to work with mobile devices.
  • The best companies provide a comprehensive service - they are able to provide you with hosting services, a domain name, email addresses and even web design and SEO services. This means that you will not have to shop for these services from other providers.
Lastly, make sure that you compare costs before you hire - you want a web and email host who is affordable but who provides a top-notch service.

Total SEO Services comes with all of the above and more.

For more information on our hosting offering please visit https://www.totalseoservices.co.uk/hosting/.