The Changing Digital Landscape - Online Video & Content Creation

Companies streaming videos online are showing an exponential increase in usage. Year on year the figures keep rising. Two key contributing factors are:

• Better broadband speeds
• Development of efficient backbone networks that speed delivery of content by providers

The future of online video for business will surely continue to increase. This market is truly lucrative and has been compared by some to the dot com boom of 2000.

Within the UK, our digital industries pull in around 10% of the country’s GDP, which equates to the princely sum of approximately £130 billion. With the digital economy employing near to 2 million people, this represents nearly 6% of total UK employment. The UK also has the largest creative sector within the EU and is a real force within the global market. The demand for creative content is also a growing industry, in particular, content in English.

The Prime Minister just announced his ambitions to make the UK have Europe’s best superfast broadband by 2015 and also, to turn a corner of east London into a Tech City. The UK’s answer to Silicon Valley.

Some Interesting and Relavant Stats from The Oxford Research Agency:

• 85% of the UK is now online
• A Third have uploaded to a Video Sharing Site
• 85% watch Video Clips Online
• A Quarter write Blogs
• In the Past Year the number of people watching TV Online has grown by 600%
• 78 of UK user look online before making a purchase

All these contributing factors make the future of creative online content creation a veritable gold mine. Figures show that this growth is set to continue by an estimated 4% each year.

The future of the internet will mean that every user can become a multimedia producer. It has never been easier to produce a whole variety of media from publishing pictures, video recordings, slideshows and podcasts. It is also just as easy when it comes to uploading content and of course sharing which is inherently what makes online communities so popular.

Content distribution will be available over a whole host of networks; this streamed content will be available on everything from mobile smart phones to high-definition home theatres.

A full integration of all our online media is just around the corner with everyone wanting everything in one location, storage and distribution will be effortless.

Many businesses are slowly coming round to the fact, that they may be better, to move with the times rather than hold off any more. We can expect to see a vast increase in video streaming suppliers and content creators. TV as we know is slowly making way for a more interactive and connected internet TV platform. Television advertising revenues in the UK are showing a continued decline. The rate of revenue in 2009 was down to £3.54bn, to put this in context this was lower than the market in 2003.

As the UK technology industry continues to grow this can hopefully act as a catalyst to help other UK businesses take advantage of a highly skilled local workforce and reap the benefits of this digital revolution.

Total SEO Services

Join Us at the North of England B2B Exhibition 2012 - 9th Feb

Free on Thursday 9th Febuary?

Please accept this FREE INVITATION to this years North of England B2B Exhibition taking place at
The Megacentre, Sheffield

Simply print out the image below or
download it from our Wall on our Facebook page: http://www.facebook.com/TotalSEOServices

Fill in your details and bring it with you on the day to gain access completely free.

Be sure to come over and say hello, we look forward to meeting you.

Total SEO Services

Grow your business with the correct use of Technology

In essence technology allows any business to work in a smarter and faster way. An intuitive and natural flow of information in and around your business is key to success.

It is certainly common to find many companies that rely heavily on technology but are only in first gear when it comes to reaching their maximum potential.

The first step towards cranking up through the gears is to consider your existing technological framework.

How well does information flow through your organisation?

We can compare this to a motorway; do you have all 4 lanes open with flowing traffic or, as is more commonly the case a large amount of road works and only one lane open with crawling traffic. The later example will normally result in productivity issues and a crippling of functionality.

Most businesses are well aware of their short comings, will confirm their heavy reliance on technology but do not know how to clear all their road works. A common problem can be a lack of IT knowledge at the very top of companies. The decision makers don't understand the technology and the IT department's whizz kids will do what they're asked..Catch 22! Most company leaders will understand the basics of technology but not grasp the overarching potential of a fluid technology strategy

Technology gives us options, it gives us the ability to

* quickly analyse data,
* look for trends,
* highlight potential problems,
* provide efficient web development and
* create customisable reports at the click of a mouse.

For so long, it has involved working well into the night to prepare that report for the morning meeting, now it can be done in a matter of seconds.

Regularly, some simple steps can help any business gain a marked increase in productivity. You should consider whether you are taking full advantage of the vast range of technologies available today with a comparatively low initial outlay;

* Does your website look dated and risk giving an impression of your business below what you believe is correct?
* Are you still using the ageing client database system that you bought in the 90's?...
* Do you even have a client database?

When considering any upgrade to your IT infrastructure, it is important to take advice from someone who has the ability to make recommendations to suit all aspects of your business. You may be amazed to discover just how many of your day to day tasks could be completely removed by having a review of the systems that you currently have in place.

An efficient client database for example built with modern technologies for example, can carry out a huge range of procedures to show a real difference in productivity.

* Invoices can be printed,
* emailed or faxed at the touch of a button with minimal data entry,
* no manual calculations and
* an audit trail automatically stored.
* Workflows can be designed around your own requirements with tasks allocated to specific staff members or teams.
* Other advantages are provided with client information being stored in one location to allow a low maintenance backup routine.

The biggest advantage however, is the cost involved.

Thanks to open source software, web development is truely powerful, the technology is now available to commission bespoke client databases, web design or software development and never have to pay any costs for any of the software used.

The only bills that you would ever receive are for the initial production and a small maintenance requirement which could potentially be performed in-house.

Total SEO Services

Build Links for Free with Social Monkee!

Total SEO Services would like to promote a fantastic service from Social Monkee - a completely free tool that you can use to automatically create several backlinks to your site every day!

Just follow the link to Social Monkee, register with them and you will be able to start building links every day.

All links are do-follow links and so will be a big help to any SEO Campaign

Social Monkee has options to upgrade to a paid service to build more links - try for free as long as you want though.

www.socialmonkee.com

Sheffield Gardening.co.uk - Unveiling our Latest Client

We are very proud to unveil our latest project: Joe Bond Gardens at www.sheffieldgardening.co.uk

We have been working with Joe over the past couple of months designing, building and providing SEO for the new website.

“With over 10 years experience creating designs for National Trust owned properties and other landmark gardens, Joe Bond's reputation for providing innovative and contemporary Garden Designs throughout Sheffield and Derbyshire is difficult to match.”

Whether you are considering a simple garden clearance or a complete redesign, Joe Bond Gardens are happy to provide recommendations to suit your budget. Please visit Sheffield Gardening today



Total SEO Services

The New LookB4UBook Website - Our Latest Client

We are proud to Showcase our latest project:

LookB4UBook Website

We have been working closely with the team at LookB4UBook over the past few months to rebuild their site.

"LookB4UBook Uniquely showcases holiday cottages in the most sought after locations across the UK, providing a personal approach to selecting the perfect holiday accommodation by taking you on an engaging property video tour."

The website incorporates the following features:

·         Database Driven Content

·         E-commerce Site

·         Compatible with Mobile Devices – iPads / iPhones etc.

·         Clear User Navigation and Login Accounts

·         Dynamic HTML accessible on all browsers

·         Social Media Integration

LookB4UBook are currently offering Free Video Production as part of their introductory offer.

If you are in the market of renting out holiday cottages or know of anyone who could benefit from this great service, get in touch with the LookB4UBook team.

The LookB4UBook platform is a great way of promoting your properties Online:

Why not Check Out LookB4UBook Today

Total SEO Services

SEO Landing Page Power - How to Harness the Power of a Landing Page

An SEO Landing Page is a very important tool to implement well in the name of Internet Marketing. A common occurrence is for online businesses to spend money on producing adverts, informative reviews and social media campaigns all linking back to their site.

Now here's the thing, the o so common mistake: the link will often just point back to a homepage.

Ok, I hear you say, well that makes sense; should be the obvious place for a business to direct their customers. But this isn't really the case. A homepage's job is to welcome a customer to a business and offer up a wide variety of choices available, anything from that week's top deals to finding the location of a business.

Homepages will inherently have many choices visible on one page to cater for all needs of any visitor.

BUT..

and it's a big one, this is not the main aim of an advert, is it?

The idea of giving a person mixed signals and a variety of choices after an advert would leave the individual somewhat confused. A good advert should leave the viewer with an absolute clear idea about:

• what is being promoted
• how they can benefit, and
• What should be their next Action

Now, many internet banner ads or social media posts cannot display or relay this amount of information..cue: The SEO Landing Page. The sole aim of this page is to complement the preceding advert.

The advert represents an appointment booking but the seo page is the equivalent of a sit down meeting with a client. The latter is much more informative, convincing and likelier to end in a sale.

So we've convincingly put across the argument for the use of a specific SEO landing page for each individual advert. Now here's some pointers to help make an effective and worthwhile landing page.

• Use a Video
Online videos are now the most popular pastime on the internet. Take advantage of this trend and put your advert in a short and sharp video that succinctly puts your important point across.

• Instant Play
Your video should take prominence of place on your page and importantly, start playing automatically as soon as the page is opening

• Good Copy
Another crucial part of a successful landing page is to provide well written and convincing prose. The video will win your customers attention and the content's job is to convince the customer to take action.


A well designed and structured SEO Landing Page can often be the deciding factor as to whether an online marketing campaign succeeds of fails.

Total SEO Services